NEW YORK, Jan. 12, 2017 /PRNewswire/ --
Burson-Marsteller, a leading global strategic communications and
public relations firm, today announced that Joel Benenson, CEO and Founder of Benenson
Strategy Group (BSG), a member of the Burson-Marsteller network of
companies, has been named Worldwide Vice Chair, effective
immediately. In this role, he will work with the firm's
professionals around the world to bring clients senior-level
strategic communications counseling, while continuing to lead BSG.
Benenson Strategy Group, a WPP-owned strategic research
consultancy, joined the Burson-Marsteller network in May 2016. BSG advises clients by marrying its
language expertise with innovative research to deliver winning
communications strategies. Founded in 2000 and headquartered in
New York, Benenson and BSG ran the
award-winning research and polling programs for President
Barack Obama's 2008 and 2012
campaigns, and have advised 11 prime ministers and presidents
worldwide. Benenson was Chief Strategist on the Hillary for America
campaign. In addition, Benenson has extensive private sector and
advocacy experience working with clients including AARP, the
American Civil Liberties Union, the National Football League,
Toyota, Panera Bread and Procter & Gamble.
"Joel Benenson is one of the most
respected communications strategists in the world, and we are proud
to have him work with us at both BSG and now as one of our
Worldwide Vice Chairs," said Donald
Baer, Worldwide Chair and CEO, Burson-Marsteller. "With Joel
in this role, we will be able to extend the impressive
contributions he and BSG have already made to Burson-Marsteller
since they joined us."
Added Benenson, "I look forward to taking on this larger role
within Burson-Marsteller and to working closely with our clients to
help them overcome the challenges of a more complex and fractured
media environment and achieve their communications and business
goals."
Burson-Marsteller's other Worldwide Vice Chairs include
Karen Hughes, former Counselor to
President George W. Bush and one of
the world's foremost communication strategists, specializing in
crisis communications, executive communications and strategic
messaging; and Pat Ford, Worldwide
Chief Client Officer and 27-year Burson-Marsteller veteran who
specializes in corporate reputation management, senior executive
communications, media strategy, and issues and crisis
management.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
strategic communications and public relations firm. It provides
clients with strategic thinking and program execution across a full
range of public relations, public affairs, reputation and crisis
management, advertising and digital strategies. The firm's seamless
worldwide network consists of 73 offices and 85 affiliate offices,
together operating in 110 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Group, a
subsidiary of WPP (NASDAQ: WPPGY), the world's leader in
communications services. For more information, please visit
www.burson-marsteller.com.
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SOURCE Burson-Marsteller