NEW YORK, July 6, 2016 /PRNewswire/ -- Command
Central, a division of Sudler's IntraMed Educational Group and
part of their Science & Learning sector, is pleased to announce
the release of their e-Meeting Management application's (eMMa™)
Generation 4/Mobile. eMMa is a secure, role-based, fully
responsive, Web-based software platform and suite of related apps
that streamlines and optimizes the management of promotional
Speaker Bureau programs, all medical education events, and medical
affairs activities. Command Central is one of the industry's
leading Speaker Bureau Management companies and has pioneered
several unique tools to support clients' marketing and compliance
needs.
"The launch of eMMa Generation 4 is the culmination of an
18-month initiative to upgrade our entire platform to be mobile
ready, and it includes the launch of several new and exciting
technologies. Gen 4 allows us to extend our software and service
offerings, and be available to marketing and sales teams on any
device. The response from our clients has been extremely positive,
and we anticipate a rapid rollout of this new platform," said
Alissa Sklaver, Executive Vice
President and head of the Command Central Speaker Bureau
division.
The eMMa platform is a comprehensive, seamlessly connected suite
of products that allows efficient management of pharmaceutical
events conducted in the US and worldwide.
- eMMa – Supports the management of speaker bureau
programs, speaker training, advisory boards, and other promotional
and medical affairs meetings. It can be tailored to any client's
business rules and organizational workflows, and provides extensive
reporting capabilities to meet all compliance requirements
- eMMa Speaker Portal – A software framework and
infrastructure enabling the creation of messages/surveys, targeted
content, slide decks, electronic contracting, complete program
information, global calendars, and payment tracking for speakers,
thought leaders, or other professional communities
- iSign – An iPad-based electronic signature
application that facilitates efficient and accurate recording of
meeting participants in real time, with prepopulated attendee
lists, easy upload, and streamlined closeout processes
- eMMa Analytics – Provides near real-time insight
into key program metrics, including program activity, speaker and
HCP utilization, attendee information, and program spend, complete
with visualizations, drill downs, heat maps, and export of both
data and graphics. It includes an easy-to-use report generator for
extensive data analytics
- HCP Spotlight – An iPad-based app that provides
all field users with up-to-date HCP profiles for precise and
effective program targeting
According to Louisa Holland,
Co-CEO of the Americas at Sudler and head of the Science &
Learning sector, "We're proud to be able to provide this optimized,
customized system that addresses all of our clients' business
needs. Sudler's Science & Learning sector is a major business
focus that melds science, strategy, and innovative communications
techniques, ensuring that brands get greater notice in an
increasingly fragmented healthcare environment. The eMMa platform
is a sophisticated suite of tools that supports directed and
substantive thought-leader engagement, and it is an important
element of the scientific communications work we do."
The eMMa platform Gen 4 suite is available with purchase of
Command Central's speaker bureau management services or it may be
acquired separately as an SAAS licensed model.
For more information, contact Alissa
Sklaver, Executive Vice President, at 212-614-3870 or
alissa.sklaver@intramedgroup.com.
About S&H Group
The S&H Group is a global
healthcare marketing and communications organization with divisions
in medical education, promotion, sales training, KOL engagement,
digital solutions, and patient and consumer education. Please visit
www.sudler.com.
S&H is part of Y&R Group, and part of WPP
(NASDAQ: WPPGY; www.wpp.com)
For more information, contact:
cathy.robins@sudler.com
(212-614-3818)
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SOURCE Sudler & Hennessey