NEW YORK, July 5, 2016 /PRNewswire/ -- Wunderman, the
leading global digital agency, announced today that Caspar
Schlickum has been appointed as Chief Executive Officer for the
Asia-Pacific region, beginning in
September. Schlickum joins Wunderman from Xaxis, a WPP-owned global
digital media platform, where he served as CEO for the EMEA
region.
Schlickum will oversee Wunderman's Asia-Pacific operations, which together employ
some 1,000 people across 28 offices in 14 countries, and will be
responsible for developing and expanding the agency's offering and
role with a particular emphasis on digital and data-driven
marketing.
Schlickum succeeds Martin Conneen
who is leaving the company to pursue new opportunities. Conneen
worked with Wunderman for a decade and served as President of
Asia-Pacific for two years.
Schlickum brings extensive global experience in digital media
and marketing. Most recently, he was part of the founding
team and led the growth and strategic development of the Xaxis
business as CEO for Europe, the
Middle East and Africa. This included growing the business to
25 markets and 500 developers, data scientists and specialists over
the past 5 years. He joined Xaxis having spent four years at
Mindshare as a global client lead, and one year within Kantar,
WPP's data investment management group.
Prior to joining WPP in 2005, he was Vice President in
Investment Banking for Deutsche Bank based in Sydney, Australia, where he worked across the
APAC region.
Schlickum is a frequent writer and contributor on topics
including programmatic and technology trends, digital and
developments in media and creativity, and is a regular guest
lecturer at London Business School MBA & Executive Education
programs.
"I am delighted to welcome Caspar on board as our APAC CEO,"
said Mark Read, Wunderman's Global
CEO. "Asia is a high priority
market for us and Caspar's unique experience in digital marketing,
data and analytics, as well as his understanding of
technology-driven business, will be hugely beneficial as we
continue to grow our business throughout the region."
"It is an exciting time to be joining Wunderman," added
Schlickum. "Mark has put an incredible team of leaders together who
are delivering world-class ideas and work to clients around the
world. I believe Wunderman's core offering today is stronger than
ever – there is a tremendous amount of opportunity for the business
in the APAC region."
About Wunderman
Wunderman is Creatively Driven. Data Inspired. A leading
global digital agency, Wunderman combines creativity and data into
work that inspires people to take action and delivers results for
brands. In 2015, industry analysts named Wunderman a leader in
marketing database operations as well as a strong performer in
customer engagement strategy. Headquartered in New York, the agency brings together 7,000
creatives, data scientists, strategists and technologists in 175
offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY).
For more information, please visit www.wunderman.com and follow us
@Wunderman.
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com
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SOURCE Wunderman