Winning Run Continues as WPP Hits Six in Cannes
June 25 2016 - 3:33PM
Business Wire
WPP has been named the world’s most creative holding company at
the Cannes Lions International Festival of Creativity for the sixth
consecutive year.
Another strong performance from its agencies at the industry’s
premier festival and awards show saw WPP top the parent company
rankings once again. The holding company award is based on the
accumulated points won by the agencies within each group.
Ogilvy & Mather won network of the year for the fifth time
in a row, while Y&R took third place.
The win in Cannes means that WPP holds the title of parent
company of the year 2016 at four of the industry’s leading awards
programmes: Cannes Lions, the Effies, the Warc 100 and The One
Show.
WPP agencies from 46 different countries took home Lions.
Winning work included: Y&R Auckland’s “McWhopper” for Burger
King; “The Swedish Number” by Ingo Stockholm (Swedish Tourist
Association); J. Walter Thompson Amsterdam’s “The Next Rembrandt”
(ING); “Breathless Choir” by Ogilvy & Mather London (Philips);
David Buenos Aires’ “Man Boobs” for MACMA (Breast Cancer Help
Movement); “The Everyman Meal” by Ogilvy & Mather Johannesburg
(KFC); J. Walter Thompson Costa Rica’s “The Second Scoreboard”
(Teletica, Inamu, Fedefutbol); “Behind The Leather” by Ogilvy &
Mather Bangkok (People For The Ethical Treatment of Animals); Grey
San Francisco’s “The Most Dangerous Town On The Internet” (Norton
By Symantec); “Beauty Tips By Reshma” by Ogilvy & Mather Mumbai
(Make Love Not Scars); “Man, Lady, Office” by Monday Bangkok (Dutch
Mill Co); Ogilvy & Mather London’s “Tongue, Breathing,
Blinking” (Unilever); Memac Ogilvy’s “Lamp, Table, Bookcase, Bed,
Nightstand” (IKEA Saudi Arabia); and “Paper Glasses” by Grey Mexico
(Save The Children and Santillana).
Sir Martin Sorrell, founder and CEO of WPP, said: “In my
cricketing career I have rarely, if ever, hit a six. This is the
most gratifying one of the few. Although this award is handed to
WPP, it is really testament to the ability, effort and success of
the people within our agencies all around the world, and the good
judgement of the clients who commission the work. So
congratulations and thank you to them. I would also like to say,
for the benefit of our colleagues across Europe, both within and
beyond WPP, that although the UK has voted to leave the EU, WPP has
not. We are as European as ever, and will become even more so.”
John O’Keeffe, Worldwide Creative Director of WPP, said: “Amid,
sadly, much heightened security this year we saw the true face of
humanity, with fierce competitors putting aside any differences to
pledge, as an industry, to work together to help bring the UN’s
Sustainable Development Goals to fruition. As we look across all
the wonderful work that has rightly been recognised this week, I
can only think, what a force for persuasion we make. Note to self:
the competition for the coveted Creative Holding Company of the
Year award gets more intense every year. My congratulations to all
the winners and indeed all the great clients who bought this
brilliant work. As ever in Cannes, The Big Idea is The Big Winner.
And always will be.”
About WPP
WPP is the world’s largest communications services group with
billings of US$73 billion and revenues of US$19 billion. Through
its operating companies, the Group provides a comprehensive range
of advertising and marketing services including advertising &
media investment management; data investment management; public
relations & public affairs; branding & identity; healthcare
communications; direct, digital, promotion & relationship
marketing; and specialist communications. The company employs
194,000 people (including associates and investments) in over 3,000
offices across 112 countries. For more information, visit
www.wpp.com.
WPP was named Holding Company of the Year at the 2015 Cannes
Lions International Festival of Creativity for the fifth year
running. WPP was also named, for the fifth consecutive year, the
World's Most Effective Holding Company in the 2016 Effie
Effectiveness Index, which recognizes the effectiveness of
marketing communications. In 2016 WPP was recognised by Warc 100 as
the World’s Top Holding Company (second year running).
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WPPChris Wade, +44 (0)7740 595 563chris.wade@wpp.com
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