CANNES, France, June 22, 2016 /PRNewswire/ -- At tonight's
award show at Cannes, Y&R was
awarded the Grand Prix in the Media category for the McWhopper
campaign created by Y&R New Zealand for Burger King. The
campaign picked up another Grand Prix opening night in the Print
& Publishing Category, as well as 4 Gold and 2 Silver
Lions.
The campaign, which began with a print ad in The New York Times and The Chicago
Tribune, and was surrounded by shareable content, struck a
chord around the world. The campaign went viral, with nearly
8.9 billion media impressions, $138
million in earned media and a 40 percent increase in
awareness of Peace Day, uplifting all of Burger King's brand
attributes. Around the world, people uploaded videos of their
own McWhopper creations.
Tony Granger, Global Chief
Creative Officer of Y&R stated: "We are ecstatic to win a
second Grand Prix for the McWhopper campaign tonight.
Josh Moore, Tom Paine and the whole team at Y&R New
Zealand were passionate and persistent — and it goes without saying
that the campaign would not have taken flight without Burger King's
SVP of Global Brand Marketing, Fernando
Machado. We thank him for his faith in the team and
the power of a great idea."
Josh Moore, CEO and CCO of
Y&R New Zealand, stated: "On the morning that the print
ad appeared, we were ready and armed to help consumers connect with
the campaign. It was extraordinary, however, to see it come
alive and then go viral. Here at Cannes, we are grateful and thankful for this
second Grand Prix and the recognition from our industry.
This is truly memorable."
Last year, Y&R won the Media Grand Prix for Vodafone's
"Between Us" campaign.
Y&R
Y&R is one of the largest and most iconic agencies in the
world. It has 189 offices in 93 countries around the world, with
clients that include Bel Brands, Campbell's Soup Company,
Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among
many others. Y&R is part of WPP (NASDAQ: WPPGY).
Follow Y&R on Twitter and Instagram
Contact: Olivia Chamberlain,
Y&R New York, Olivia.chamberlain@yr.com, 212.210.3901
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SOURCE Y&R