NEW YORK, May 20, 2016 /PRNewswire/ -- Burson-Marsteller, a leading strategic communications
and global public relations firm, today announced that Benenson
Strategy Group (BSG), a WPP-owned strategic research consultancy,
has joined the Burson-Marsteller network of companies, effective
immediately. BSG advises clients by marrying its language expertise
with innovative research to deliver winning communications
strategies.
"Benenson Strategy Group brings to the Burson-Marsteller network a team of world-class
strategic counselors who have deep experience across the public and
private sectors and provide excellent research and insights to
deliver creative, results-oriented communications solutions to
their clients," said Donald A. Baer,
Worldwide Chair and CEO, Burson-Marsteller. "I have known, respected and
worked with Joel Benenson and
members of his team for years, and we look forward to having them
as part of the Burson-Marsteller family of companies."
Founded in 2000 and headquartered in New York, BSG ran the award-winning research
and polling programs for President Barack Obama's 2008 and
2012 campaigns, has advised 11 Prime Ministers and Presidents
worldwide, and is currently lead pollster and strategist on the
presidential campaign of Hillary
Clinton. BSG also has an extensive private sector and
advocacy practice, including clients such as AARP, the American
Civil Liberties Union, the National Football League, Toyota and
Weight Watchers. In addition to New
York, the firm has offices in Denver, London, Los
Angeles, Philadelphia and
Washington, D.C.
BSG will continue to be run by Co-Founders Joel Benenson, CEO,
and Carl Rossow, Chief Operating
Officer, along with its senior leadership team of Daniel Franklin, Mitch
Markel and Amy Levin, all
Partners at the firm.
"BSG helps clients connect with their key audiences through a
deep and highly nuanced understanding of attitudes, values and
behaviors," added Benenson. "We are a natural fit with Burson-Marsteller, which is renowned for providing
creative, evidence-based strategic counsel to drive powerful
results for its clients. We look forward to a long partnership
focused on delivering exceptional work."
About Benenson Strategy Group
Benenson Strategy Group
(BSG) is a strategic research consultancy that marries language
expertise with innovative research to frame choices to helpclients
win in the most challenging competitive situations. Advising global
corporations, political leaders and institutions in dynamic,
competitive scenarios, Benenson Strategy Group has earned a
reputation for expertise in the rhythm and nuances of language and
words, and the underlying dynamics of consumer and political
choices. Founded in 2000, BSG's headquarters are located in
New York and also has offices in
Washington, D.C., Los Angeles, London, Philadelphia and Denver. For more information, please visit
www.BSGCO.com.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading
global strategic communications and public relations firm. It
provides clients with strategic thinking and program execution
across a full range of public relations, public affairs, reputation
and crisis management, advertising and digital strategies. The
firm's seamless worldwide network consists of 73 offices and 85
affiliate offices, together operating in 110 countries across six
continents. Burson-Marsteller is a part of Young & Rubicam
Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leader in
communications services. For more information, please visit
www.burson-marsteller.com.
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SOURCE Burson-Marsteller