WASHINGTON, April 25, 2016 /PRNewswire-USNewswire/ -- With
every week bringing new calamity and scandal to organizations that
appeared to have robust reputations, there is a heightened sense of
risk in corporate America that is accentuated by the speed at which
crises unfold in the digital, connected information world.
Every organization needs to be confident that it has an
up-to-date crisis preparedness plan and, should the worst happen,
it can efficiently access and activate that plan – even if the
incident begins at midnight on the Friday of a holiday weekend.
Digital apps are transforming many aspects of everyday life –
and now that is also true of crisis management.
Ogilvy Public Relations has announced today a strategic alliance
with RockDove Solutions, the developer of the mobile crisis
management solution 'In Case of Crisis'. The alliance was formed
after the two companies collaborated successfully on projects to
create crisis communications planning content and build the app for
current Ogilvy clients.
The joint crisis communications planning services from Ogilvy
and RockDove ensure that when that crisis breaks at midnight on a
Friday night, the crisis management begins even if there is no
access to the company's intranet – and that voluminous crisis plan
in the ring-bound folder back in the office might as well be on
Mars.
Ogilvy's contribution to the alliance is the best practice
crisis preparedness strategic planning and content – including
response, reporting and activation protocols as well as detailed
multi-level plans to manage the initial stages of specific
scenarios, customized to each company and its industry, covering
everything from data breaches, through product malfunction and all
the way to natural disaster.
RockDove provides the sophisticated but easy-to-use 'In Case of
Crisis' app on which Ogilvy-created content is stored and accessed.
The app allows quick and convenient password-protected links to the
contact details of the crisis team, functionality such as alerts,
texts and emails to immediately communicate with the team – and
also touch-of-a-button access to the scenario planning, draft
statements and other information you need in the first few hours of
a crisis.
Nick Ludlum, Executive Vice
President and North America crisis
and issues management lead, Ogilvy PR, commented: "We have all seen
what happens when an organization mishandles its early response to
an emerging issue. RockDove Solutions has created a wonderful app
that makes that early response ten times more effective than
anything that exists without a digital solution.
"Many aspects of the 'In Case of Crisis' app are impressive, but
the functionality of being able to alert and summon the crisis team
in seconds and share information, photos and web-links is a huge
leap forward in crisis responsiveness.
"But of course the content of the plan needs to be up to date,
accurate and refreshed consistently against best practices, and
that's where the team at Ogilvy are at our best."
Chris Britton, Chief Operating
Officer, at RockDove Solutions, also commented: "Our early
experiences with Ogilvy have been very productive and together we
have the complete digital, crisis communications planning
package.
"Our robust and accessible mobile technology combined with
Ogilvy's intelligent crisis strategies will ensure clients have
actionable, step-by-step crisis communications plans during any
scenario."
About Ogilvy Public Relations
Ogilvy Public
Relations, part of Ogilvy & Mather, is one of the largest
marketing and specialist communications companies in the world. It
was named the Cannes Lions Network of the Year for four consecutive
years, 2012, 2013, 2014 and 2015. O&M is comprised of more than
500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY)
and part of Fortune Global 500. For more information, visit our
website at www.ogilvypr.com or follow us on Twitter at
@ogilvypr.
About RockDove Solutions
RockDove Solutions,
developer of the adaptable mobile crisis management solution In
Case of Crisis, helps organizations turns their crisis management,
business continuity, emergency preparedness, and workplace safety
plans into accessible and actionable digital playbooks. Serving
hundreds of public and private institutions, in the rapidly growing
enterprise mobile marketplace, the company's award-winning,
customizable crisis app prepares companies to quickly and
effectively respond to crises. For more information, visit
www.rockdovesolutions.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/crisis-management-moves-into-the-digital-age-300256722.html
SOURCE Ogilvy Public Relations Worldwide