Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO
January 20 2016 - 10:54AM
Dow Jones News
By Nathalie Tadena
WPP's Ogilvy & Mather has named longtime agency veteran John
Seifert as its new worldwide chief executive, succeeding Miles
Young.
Mr. Seifert, who has been with the company for 37 years, was
most recently chairman and CEO of Ogilvy & Mather North
America. Mr. Seifert's appointment as worldwide CEO is effective
immediately. On Sept. 1, he will take on the additional title of
worldwide chairman from Mr. Young, who will retain a nonexecutive
role helping the agency with key global clients.
Mr. Seifert is known for his ability to form strong
relationships with clients, such as American Express and DuPont.
Other holding companies have tried to lure him away over the years
to run different agencies, according to people familiar with the
matter. However, Mr. Seifert, 58, has remained at Ogilvy &
Mather, one of WPP's largest agencies.
"John Seifert is truly an exemplary Ogilvy citizen. His values
and the brand's values are indistinguishable. And if you talk to
his clients you will find a fan club united in admiration of him,"
Mr. Young said in a statement.
Before running Ogilvy & Mather North America, Mr. Seifert
led a portfolio of 25 global clients worth nearly $1 billion in
revenue. Mr. Seifert joined the agency as a summer intern in
1979.
"I am honored and humbled to succeed Miles as Worldwide CEO of a
company I deeply love, and a brand that commands such respect
around the world," Mr. Seifert said in a statement.
Mr. Young, who had served as the agency's global CEO since 2009,
in June announced plans to retire in 2016 to become the warden of
his alma mater, New College at Oxford University.
Suzanne Vranica contributed to this article.
Write to Nathalie Tadena at nathalie.tadena@wsj.com
(END) Dow Jones Newswires
January 20, 2016 10:39 ET (15:39 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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