BRUSSELS, July 30, 2015 /PRNewswire/ -- Wunderman
Health has taken a majority stake in ABS Creative, a full-service
agency that combines data, medical expertise, creativity,
technology and tactical intelligence to develop impactful
communication strategies and campaigns for clients in the
healthcare industry. ABS Creative extends Wunderman Health's
creative offerings in Europe
through a full range of digital services including strategy, CRM,
digital development and production, user experience, and
mobile.
ABS Creative will continue to be led by CEO Michael Verschueren, as part of Wunderman
Health, headed by president Becky
Chidester. It will also work closely with Mel Edwards, CEO, Wunderman EMEA.
"We look forward to bringing our skills, creativity and services
to a wider audience of marketers through Wunderman Health," said
Verschueren. "Our ability to connect directly with consumers by
creating relevant, measurable creative, which resonates across all
digital channels, fits perfectly with Wunderman."
"As the healthcare industry looks for better ways to acquire and
strengthen relationships with customers, Wunderman Health's focus
on digital and personal communications has enabled its significant
expansion," said Chidester. "The acquisition of ABS Creative, with
their expertise in multichannel marketing, is the next step to
extending our growth and deepening our presence in Europe."
Founded in 1999, ABS Creative operates across Europe from its Brussels base. Its clients include Abbott,
AstraZeneca, Johnson & Johnson, MSD, GSK, Novartis, Boehringer
Ingelheim and Bristol-Myers Squibb, among others.
"Acquiring ABS Creative comes at a time of growing demand by the
healthcare industry for cutting-edge digital communications," said
Mark Read, Wunderman CEO. "It is a
fantastic company with great people who we look forward to working
with in Wunderman."
About Wunderman
Wunderman is a digital and direct
marketing agency that combines creativity and data to drive results
for its clients. Wunderman excels in CRM, advertising, loyalty
management, content, promotions and social media. Founded by
Lester Wunderman in 1958, today we
have 7,000 people, comprising 1,300 data scientists, 2,200
creatives and 3,500 business people working in 170 offices in 60
countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer,
Telefonica, Shell and UnitedHealth Group are among our clients.
Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at
www.wunderman.com and @wunderman.
Contact
Andrew
Sexton
SVP, Press Relations
212.941.3726
andrew.sexton@wunderman.com
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SOURCE Wunderman