SACRAMENTO, Calif.,
June 17, 2015 /PRNewswire/
-- Ogilvy Public Relations, an integrated global
communications firm, today announced it was awarded a three to five
year, multi-million dollar contract to continue its work for
Covered California, the state's health benefit exchange.
Covered California was established pursuant to the federal
Affordable Care Act and has enrolled 1.8 million Californians since
its inception.
Ogilvy PR will continue its award-winning statewide education
and outreach campaigns. The engagement will focus on enrolling and
retaining members in Covered California, particularly in the
state's diverse communities. Key program components include
influencer communications, content creation and social media.
"We are extremely proud to continue our work with Covered
California on this important effort," said Nathan Friedman, regional managing director for
Ogilvy PR/West. "Over the past three years nearly two million
Californians have benefited from Covered California. Many of these
Californians did not previously have access to health insurance
coverage."
"California was an early
leader in implementing the Affordable Care Act, and we have seen a
significant reduction in the number of uninsured in our state,"
said Peter V. Lee, Executive
Director of Covered California. "We are excited to continue our
relationship with Ogilvy PR, to reach California's diverse communities and to make
sure everyone who needs health insurance is aware of the low-cost
options available to them."
The account will be based in the firm's Sacramento office, with support from other
offices across the U.S., including Los
Angeles and San Francisco. The Sacramento office is part of Ogilvy PR West,
which is comprised of four full-service offices in San Francisco, Los
Angeles, Denver and
Sacramento.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global,
multi-disciplinary communications leader operating in more than 85
offices across six continents. In 2014, for the third consecutive
year, Ogilvy was named Cannes Lions Network of the Year and Most
Effective Agency Network by the Effie Global Effectiveness Index.
Ogilvy was also named Best Digital Consultancy in the World, Most
Creative Agency and Best South-East Agency by the Holmes Report.
Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the proprietary
Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and
communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or
follow us on Twitter at @ogilvypr.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/california-health-benefit-exchange-retains-ogilvy-public-relations-as-agency-of-record-for-covered-california-300101065.html
SOURCE Ogilvy Public Relations