SACRAMENTO, Calif.,
May 6, 2015 /PRNewswire/
-- Ogilvy Public Relations (Ogilvy PR), an integrated global
communications firm, today announced Vicky
Waters joined as vice president and leader of the firm's
West Coast Latino offering. Based in the firm's Sacramento Public
Affairs group, Waters will work with current clients and expand the
Latino and Spanish-language offering throughout the West Coast.
Waters joins with nearly 20 years of experience in
communications, media and public affairs. Most recently, Governor
Brown appointed her as the deputy director of public affairs for
the California Department of Parks and Recreation. She also served
as director of media relations at the California Charter Schools
Association, the political correspondent for La Opinión and a
reporter for the international news agency Agencia EFE. She has
also worked as a reporter for Univisión stations in Sacramento, Calif. and Corpus Christi, Texas.
"We understand the importance and nuances of communicating with
the growing and evolving Latino communities in California," said Nathan Friedman, Regional Managing Director of
Ogilvy PR West. "With Vicky's experience, insight and enthusiasm,
we have strengthened our ability to engage the diverse communities
across the state."
"Vicky's diverse background and experience with the Latino
community – as well as her work across state government, non-profit
and private sectors – expands the depth of leadership in our
growing Public Affairs practice," said Valerie Vento, executive vice president and
office head of Ogilvy PR's Sacramento office.
"I am very excited to be part of the Ogilvy familia, and
work for great brands and with such a talented team of
professionals," said Waters. "Latinos are more than just statistics
of a growing demographic. We represent the change in this country,
from healthcare to education, from the economy to technology, the
environment, and more. Our Latino offering, coupled with Ogilvy's
broader offering, will continue to focus on services that truly
reflect the Latino culture, language, leaders and families in the
programs and issues that impact us all."
Ogilvy PR West is composed of four full-service operations in
Los Angeles, Sacramento, San
Francisco and Denver.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global,
multi-disciplinary communications leader operating in more than 85
offices across six continents. In 2014, for the third consecutive
year, Ogilvy was named Cannes Lions Network of the Year and Most
Effective Agency Network by the Effie Global Effectiveness Index.
Ogilvy was also named Best Digital Consultancy in the World, Most
Creative Agency and Best South-East Agency by the Holmes Report.
Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the proprietary
Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and
communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or
follow us on Twitter at @ogilvypr.
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SOURCE Ogilvy Public Relations