LONDON, April 9, 2015
/PRNewswire/ -- Grey EMEA today announced the alignment of its
Turkish digital agency 41?29! with its Grey Istanbul agency to
create a new integrated digital communications agency to be called
4129Grey.
From today Alemsah Ozturk will become CEO of 4129Grey and
Guray Mert has been appointed
General Manager of 4129Grey. Alemsah will report directly to
David Patton, CEO and President of
Grey EMEA.
Alper Uner will relinquish his
position of CEO Grey Istanbul but will take on the role of
Non-Executive Chairman of 4129Grey until the end of 2015. His
position as CEO Geometry and Hogarth (which are both WPP
companies) will continue.
4129Grey will offer a fully integrated team of over 150
specialists in the field of communication and digital solutions
supported by the wider global capabilities of the Grey Group.
David Patton, CEO and President
of Grey EMEA commented "By aligning Grey Istanbul and 41?29! we
will create a formidable and dynamic integrated agency structure
that will bring together considerable talent and expertise across
all digital, creative and strategy platforms in Turkey. I'm convinced this new agency model
will significantly enhance the quality of work we deliver for our
clients and our reputation in the market."
Alper Uner commented "In the
last 14 years, Grey Istanbul has been a pioneer in many areas,
always remembered as one of the most creative agencies it brought
many international awards to our office and to our country. I am
proud to deliver an agency to a new management team with a famous
and successful history. The creation of 4129Grey will set a new
standard in Turkish advertising. I'm really looking forward to
supporting the new management team as we embark on this exciting
journey."
Alemsah Ozturk said "We are very determined in our goal to
create the most modern and creative communications agency in
Turkey. The bringing together of
strong digital and advertising capabilities under one roof not only
will give us scale and presence, it will also enable us to create a
truly integrated approach to match our clients needs and wants
better than ever before".
About Grey
Grey is the advertising network of Grey
Group. Grey Group ranks among the largest global communications
companies. Its parent company is WPP (NASDAQ :WPPGY). Under the
banner of "Grey Famously Effective Since 1917," the agency serves a
blue-chip roster of many of the world's best known companies:
Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg's, Pfizer,
Canon, 3M, NFL, BoehringerIngelheim, Marriott Hotels & Resorts,
Nestle, Papa John's and T.J.
Maxx.
(www.grey.com)
Contact:
Owen Dougherty
owen.dougherty@grey.com
1-212-546-2551