LONDON--Advertising firm WPP PLC's (WPP.LN) operating company JWT, the marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda (Blinks), for an undisclosed sum.

Blinks, a search engine marketing agency in Brazil, was founded in 2009 and employs 81 people.

WPP shares at 0833 GMT traded down 0.02 pence, or 0.15%, at GBP12.96, valuing the company at GBP17.08 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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