LONDON--WPP PLC's (WPP.LN) data investment management division Kantar has acquired majority stake in U.K.-based data visualization and interactive company Guardian Digital Agency for an undisclosed sum.

The advertising company said Wednesday that Guardian Digital Agency will be rebranded under the new name Graphic. It was previously part of Guardian News and Media Group.

Shares of WPP at 0904 GMT trading 0.5% higher at 1273 pence.

Write to Tapan Panchal at tapan.panchal@wsj.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

WPP (NYSE:WPP)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more WPP Charts.
WPP (NYSE:WPP)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more WPP Charts.