WPP Buys Minority Stake in New York Digital Content Firm Percolate
February 26 2014 - 1:24PM
Dow Jones News
LONDON--Advertising and public relations group WPP PLC (WPP.LN)
said its digital investment arm bought a minority stake of
undisclosed value in Percolate Industries, Inc., a New York-based
digital content marketing firm with offices in London and San
Francisco and clients including MasterCard Inc., Ford Motor Co.,
Diageo PLC, and Unilever PLC.
WPP shares closed at 1,331 pence in London, valuing the company
at GBP18.1 billion ($30.1 billion).
-Write to Ed Ballard at ed.ballard@wsj.com
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