LONDON--Advertising and public relations group WPP PLC (WPP.LN) said its digital investment arm bought a minority stake of undisclosed value in Percolate Industries, Inc., a New York-based digital content marketing firm with offices in London and San Francisco and clients including MasterCard Inc., Ford Motor Co., Diageo PLC, and Unilever PLC.

WPP shares closed at 1,331 pence in London, valuing the company at GBP18.1 billion ($30.1 billion).

-Write to Ed Ballard at ed.ballard@wsj.com

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