New face of Staples comes to Canada to launch back-to-school season
TORONTO, July 14, 2015 /CNW/ - Staples Canada today announced the debut of
Staples Guy in its 2015 back-to-school commercial. Staples Guy
represents the company's experienced associates and commitment to
service, customer care, accessibility and affordability. Staples
Guy was first launched in the United
States, February 2015.
"Like our associates, Staples Guy helps our customers and
satisfies their needs," says Craig
Taylor, senior vice president of e-commerce and marketing at
Staples Canada. "Staples makes it easy to shop for students in
elementary school through college, whether it's on staples.ca or
in-store with our amazing associates."
The fully integrated campaign targets moms and will be available
for preview on youtube.com/staplestv in late July. It will feature
1 brand spot and a series of 15-second product-centric spots.
The first features Staples Guy and a detail-oriented mom who
comes into the store looking for everything on her list. Staples
Guy is there to help and ready to provide her with the peace of
mind that Staples has everything
she needs to ensure her kids are 100% ready for back-to-school, at
the lowest prices.
This campaign also marks the introduction of a French-speaking
personality, 'Guy de Bureau en Gros'.
This year Staples will be
delivering a diverse multichannel campaign that will include radio,
various digital placements, pre-roll, social media as well as a
custom influencer program. TV is planned nationally on both
conventional and specialty channels.
For a behind the scenes look at the filming of the commercial,
follow @StaplesCanada on Twitter and Instagram.
Staples Guy is part of the retailer's commitment to providing an
amazing selection and an easy back-to-school experience for
teachers, parents and students. Staples is 100% ready
with:
A Lowest Price Guarantee
- The Staples Back-to-School 100% Lowest Price Guarantee gives
shoppers the lowest prices by matching any competitors' prices
- Throughout the season, Staples
will feature deals in its weekly flyer and online at
flyers.staples.ca
Teacher Appreciation Days
With the Teacher
Appreciation Program, teachers can save even more on their back-to-
school needs. Staples has 3
dedicated Teacher Appreciation Days where teachers can save 15% off
most in-store purchases, 10% off in-store electronics, plus they
can save 10% on any other day between August
24- September 13 (dates differ in Quebec).
AIR MILES Reward Miles
Customers and teachers can
earn AIR MILES Reward Miles on all in-store and online purchases.
Plus, they can earn AIR MILES Bonus Miles in-store and online as
featured in Staples' weekly flyers
and through exclusive offers received as an email subscriber.
Easy Back-to-School Shopping
To make back-to-school
shopping online even easier, Staples
Canada will launch its annual Back-to-School Centre on
July 18. The site,
staples.ca/backtoschool, features helpful content and allows
customers to browse and shop the latest products through its "Shop
by Category" feature.
No matter how customers want to do their back-to-school
shopping, Staples offers easy ways
to shop in any of its more than 300 stores, staples.ca, the
Staples mobile app or even a
combination of buy online and pick-up in store.
For more information, visit staples.ca and join the conversation
using #BTSready.
About Staples
Canada
Staples makes
it easy to make more happen with more products and more ways to
shop. Through its world-class retail, online and delivery
capabilities, Staples lets
customers shop however and whenever they want, whether it's
in-store, online, on mobile devices, or through the company's
innovative buy online, pick-up in store option. Staples offers more products than ever, such
as technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services.
Headquartered outside of Boston in
the United States with offices in
Toronto, Canada, Staples operates throughout North and
South America, Europe, Asia,
Australia and New Zealand.
More information about Staples
(Nasdaq: SPLS) is available at www.staples.com and
www.staples.ca.
SOURCE Staples Canada Inc.