“Savings” the Top Priority for Parents During Back-to-School Season, Staples Survey Shows
July 07 2015 - 10:00AM
Business Wire
High interest in products designed by
students for students
A new online survey of parents of children ages 8-18,
commissioned by Staples and conducted by Harris Poll, finds that
price is the top consideration for 86% of these parents when buying
school supplies. But shoppers are also looking for a mix of both
fun and function and would purchase products designed by students
for students when back-to-school shopping.
“We’ve seen many new back-to-school shopping trends over the
past 30 years, but we know savings has always been top-of-mind for
our customers,” said Alison Corcoran, senior vice president, North
American stores and online, Staples. “We’re thrilled to offer
customers ways to save all season long with our Back to School 110%
Lowest Price Guarantee, Staples Less List of essential products and
Extreme Deals. We’re also offering exciting product trends,
including new products designed by students for students.”
The Staples 2015 Back-to-School Parents Survey revealed the
following:
- 82% always look for deals and coupons
before leaving the house to go shopping
- 81% agree they would purchase products
for their child that other students designed
- 53% say the best time to purchase
school supplies is one month before school starts
- 81% agree that they get their child all
of their school supplies by the first day of school because it is
most important that their child feels organized and prepared to
succeed right from the start
- 78% buy their school supplies only or
mostly in-stores
- 62% shop for a mix of fun and
function
- 61% of parents of children 8-18 say
children request new backpacks
Exclusive Staples’ Designed by
Students
The overwhelming majority (81%) of these parents say they would
purchase products designed by students when back to school
shopping. Staples has worked with teams of middle school students
on the Designed by Students initiative.
The exclusive Designed by Students school supplies are available
in select stores nationwide and at Staples.com/designedbystudents.
The products range from multi-function pencil cases, backpacks with
removable compartments, multi-purpose folders and portable desks to
floating locker shelves and a dishwasher safe lunch bag.
Backpacks Available in Stores and
Online at Staples.com
The majority of parents say children request new backpacks, and
Staples carries one of the broadest selections of backpacks
combining technology, fashion and fun – all at a 25% discount for
the back-to-school season:
- M Edge Power Backpack that combines a
battery interface on the exterior of the backpack for mobile phone
and tablet charging and use on-the-go
- Jansport functional backpacks in trendy
patterns including donuts, hamburgers or space kittens to name a
few
- Studio C backpacks combine the latest
fashion trends and patterns with removable purse and available
notebooks, paper and accessories to coordinate
- Exclusive to Staples, Paperchase
backpacks feature large white dots with a trendy mint background
that coordinate with available matching lunch bag and supplies
- Available both in stores and online at
www.staples.com/backtoschool
Staples 110% Ready for Back to
School
The survey reveals that 78% of parents of children 8-18 do much
of their shopping in stores. Staples is 110% ready and in stock all
season long so parents, students and teachers can always find what
they need with a great selection.
Staples make savings easy with their Back to School 110% Lowest
Price Guarantee that gives shoppers the lowest prices on their
back-to-school shopping. The Staples Less List offers the lowest
prices on key back-to-school essential products all season
long.
In addition, throughout the summer Staples will offer Extreme
Deals in its weekly circular and online at
www.staples.com/weeklyad.
For media information, please visit www.staples.com/btspr.
About StaplesStaples makes
it easy to make more happen with more products and more ways to
shop. Through its world-class retail, online and delivery
capabilities, Staples lets customers shop however and whenever they
want, whether it’s in-store, online or on mobile devices. Staples
offers more products than ever, such as technology, facilities and
breakroom supplies, furniture, safety supplies, medical supplies,
and Copy and Print services. Staples also offers free shipping for
Staples Rewards Members, in most cases overnight. Headquartered
outside of Boston, Staples operates throughout North and South
America, Europe, Asia, Australia and New Zealand. More information
about Staples (SPLS) is available at www.staples.com.
About the surveyThis survey
was conducted online within the United States between April 28 and
May 8, 2015 among 1,006 parents of a child aged 8-18 by Harris Poll
on behalf of Staples. Figures for age, sex, race/ethnicity,
education, region and household income were weighted where
necessary to bring them into line with their actual proportions in
the population. Propensity score weighting was used to adjust for
respondents’ propensity to be online. For more information about
the survey or for full weighting details, please contact Jackie
Guzman at 561-998-1995.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150707005903/en/
Staples Inc.Kristine Houston,
508-253-8468Kristine.Houston@Staples.comorKaitlyn Reardon,
508-253-4195Kaitlyn.Reardon@Staples.com
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