Martha Stewart Living Omnimedia & Staples, Inc. Announce New Strategic Collaboration for the Martha Stewart Home Office™ Br...
April 21 2015 - 9:00AM
Business Wire
New branded home office and home organizing
products to launch in stores nationwide and online in fall 2015
Martha Stewart Living Omnimedia (NYSE: MSO), and Staples, Inc.
(NASDAQ: SPLS), today announced a new, multi-year strategic direct
retail collaboration for the manufacture and distribution of Martha
Stewart Home Office ™ products.
“We are thrilled to collaborate with Staples in a direct retail
program that will enable us to grow our brand and bring our
well-designed and affordable home organizing and home office
products to consumers,” said Martha Stewart, Founder and Chief
Creative Officer, MSO. “I’m very proud of our brand, which provides
easy and attractive solutions, as well as the inspiration to create
a beautiful, well-organized home office space.”
“At Staples, we’re excited to team up with Martha Stewart to
bring a new line of beautiful Martha Stewart Home Office products
to our customers,” said Demos Parneros, President North American
Stores and Online, Staples. “The Martha Stewart Home Office
products give our customers solutions they need to manage their
home or home office in an attractive and functional way.”
The assortment will be available at more than 1100 Staples
retail stores and online, and will include a wide array of home
organizing and home office products across multiple categories,
including: stationery and paper products, office essentials and
tools, personal technology accessories, and storage and
organization products.
The new Martha Stewart Home Office ™ products will be available
exclusively at Staples’ stores nationwide, Staples.com and
Quill.com beginning November 2015.
Staples and Martha Stewart Living Omnimedia first worked
together in 2012 on a line of products that are currently available
in Staples’ stores and on staples.com.
About Martha Stewart Living Omnimedia, Inc.:
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a
diversified media and merchandising company, inspiring and engaging
consumers with unique lifestyle content and distinctive products.
The Company reaches approximately 100 million consumers across all
media platforms each month and has a growing retail presence in
thousands of retail locations. MSLO’s media brands, available
across multiple platforms, include Martha Stewart Living, Martha
Stewart Weddings, and Everyday Food; the Company also offers books
and utility Apps. MSLO’s television and video programming includes
“Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS,
in addition to made-for-the-web video and a vast library of how-to
content available online. MSLO also designs high-quality Martha
Stewart products in a range of lifestyle categories available
through select retailers, including The Home Depot, Macy’s,
JCPenney, Staples, PetSmart, Michaels, and Jo-Ann Fabric &
Craft Stores. The MSLO family of brands also includes Chef Emeril
Lagasse’s media and merchandising properties. Additional
information about MSLO is at www.marthastewart.com.
About Staples:
Staples makes it easy to make more happen with more products and
more ways to shop. Through its world-class retail, online and
delivery capabilities, Staples lets customers shop however and
whenever they want, whether it’s in-store, online, on mobile
devices, or through the company’s innovative buy online, pick-up in
store option. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services.
Headquartered outside of Boston, Staples operates throughout North
and South America, Europe, Asia, Australia and New Zealand. More
information about Staples (SPLS) is available at
www.staples.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150421005199/en/
Staples, Inc.Carrie McElwee,
508-253-1405carrie.mcelwee@staples.comorMartha Stewart Living
Omnimedia, Inc.Claudia Shaum,
212-827-8722cshaum@marthastewart.comorJana Branson,
212-827-8123jbranson@marthastewart.com
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