HOFFMAN ESTATES, Ill.,
July 15, 2016 /PRNewswire/
-- Kmart is upping its game and teaming up with Risewear™ to
launch a new lifestyle athleisure brand of maximum performance
footwear via "The Rise™ Challenge" – an epic parking lot slam dunk
contest. Together, Risewear and Kmart – the exclusive U.S. retailer
– provide access to top-performing contemporary shoes without
breaking the budget for shoppers and fans.
"We are thrilled to launch such a contemporary lifestyle brand,"
said Demetrius Spencer, Risewear
co-founder and chief executive officer. "We could not have asked
for a better partner than Kmart, who is supporting us in delivering
a premium product at a value-driven price point."
The line features shoes for the whole family, including men's
basketball, athletic and casual shoes and sandals, all under
$45.00. Additionally, women's and
kids' lines will be added this holiday season.
"This ridiculously awesome new brand and first-of-its kind
partnership is a slam dunk for our members and shoppers," said
Kelly Cook, chief marketing officer
at Kmart. "This furthers our commitment to offering products our
Kmart members want at prices they can't pass up."
Risewear footwear is available at select Kmart stores and
Kmart.com/risewear.
The Tip-Off Event: The Rise™ Challenge
To celebrate
the exclusive launch, Kmart is sponsoring The Rise™ Challenge, a
series of interactive and unique fan-focused sporting entertainment
experiences. The events feature competitions between some of the
world's top dunkers on custom branded half-courts at Kmart parking
lots in six cities around the country. The marquee attraction is
the epic dunk contest featuring current Risewear athlete and
veteran dunker Taurian "Air Up There" Fontenette along with the
nation's top four dunkers, Chris
Staples, Guy Dupuy,
Porter Maberry and Jonathan Clark, as they lay it all on the line
in competition for the grand prize.
The first Rise Challenge champion will receive a signature
capsule collection contract with Risewear, which will include a
self-designed shoe in their own name, an apparel and accessories
line and the brag-worthy title of Risewear Brand Ambassador for one
year.
The buzz-worthy fan experience is complete with a live DJ
pumping the jams, athlete meet and greets and hot giveaways. The
events also feature free customization stations where fans can add
a unique laser printed design to their new shoes, such as a name,
number, hometown or initials, or have them airbrushed by a graffiti
artist (a $200 value!). This
luxurious amenity makes Kmart and Risewear the first-ever
value-driven lifestyle brand to offer customized products.
The Rise Challenge kicks off with a mega-launch and blowout
party in downtown Los Angeles on
Saturday, July 16 to get fans hyped
for a summer of unbelievable performances. After the Los Angeles event, the dunk contest will
dribble across the nation, featuring meet and greet events and fan
experiences in the following cities:
- July 17 – Kmart North Hollywood
(13007 Sherman Way, North Hollywood, CA 91605)
- July 23 – Kmart Hayward (26231
Mission Boulevard, Hayward, CA
94544)
- July 30 – Kmart Miami (12350
South West 8th Street, Miami, FL
33184)
- August 6 – Kmart Washington D.C
(6411 Riggs Road, Hayattsville, MD 20783)
- August 13 – Kmart Jersey City
(321 Stadium Plaza, Suite. 10, Jersey
City, NJ 07305-4877)
- August 20 – Kmart Chicago (3443
West Addison Street, Chicago, IL
60618)
For free digital tickets to The Rise Challenge, download the
Kmart app on your smartphone device. Each download scores access
for you and up to three friends. Don't forget to follow every dunk
and air ball on social with @rise_wear and #risewithkmart.
About Kmart
Kmart is making shopping fun again. The
retailer, a subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is bringing back the iconic Bluelight Specials, hosting
Freebie Saturdays and in-store family events for its Shop Your Way
members and customers. Kmart offers customers thrilling deals and
amazing finds on quality products and exclusive brands including
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.
About Risewear
Risewear is a lifestyle athleisure
brand born from today's culture that carries the cool factor and
blurs the line between sportswear and every day wear. It is for the
customer who blends comfort with cool and wants swag that makes
sense. The company was created by the Spencer brothers,
Demetrius Spencer and Nick Spencer. The first collection mixes
premium performance and lifestyle footwear with a curated color
palette. For more information, please visit RiseWear.com or connect
with the brand's social media channels at @rise_wear.
MEDIA
CONTACTS:
|
Sara Weitz
|
Andrea
Abate
|
Priscila
Martinez
|
Kmart
|
Zeno Group for
Kmart
|
The Brand Agency for
Rise
|
847-286-0774
|
312-396-9700
(5528)
|
424-230-3309
|
Sara.Weitz@searshc.com
|
Andrea.Abate@zenogroup.com
|
priscila@thebrand-agency.com
|
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SOURCE Kmart