HOFFMAN ESTATES, Ill.,
Feb. 1, 2016 /PRNewswire/
-- Sears® and the Craftsman® brand,
America's most trusted tool brand, announced today the return of
Craftsman tools as a major presence in motorsports, becoming the
title sponsor of the World of Outlaws®.
The three-year agreement, which begins immediately, renames the
two premier series in dirt track racing to the "World of Outlaws
Craftsman Sprint Car Series" and "World of Outlaws Craftsman Late
Model Series." This is the first time the two top series in
grassroots motorsports have shared a title sponsor.
"The Craftsman brand has been trusted for generations by those
who take pride in working on their car," said Tom Park, president of Kenmore, Craftsman and
DieHard brands at Sears Holdings. "Our Craftsman Club members
are passionate about building, improving and even racing their own
cars. That's why we're excited for the Craftsman brand and Sears to
team up with the World of Outlaws, which has over one million fans
who are working on their cars every week and reaches tens of
thousands of racers who are competing at dirt tracks across the
country. These individuals exemplify what it means to be a
craftsman and we are honored to be part of their lives as the title
sponsor of the World of Outlaws."
"Sears offers a true one stop shop for World of Outlaws racers,
fans and auto enthusiasts all over the country to unleash the
potential of their own cars," said Dean
Schwartz, vice president of tools, lawn and garden at Sears
Holdings. "That's because Sears offers an unsurpassed selection of
accessible, quality mechanics tools and storage, and the Craftsman
brand delivers innovative products like our new Extreme Grip Series
of hand tools. With their know-how and Craftsman tools, local
racers may even compete against the best dirt track drivers in the
country when the World of Outlaws comes to town. Craftsman hand
tools at Sears are guaranteed to perform with our full lifetime
warranty on hand tools or we'll replace them."
Through its relationship with the World of Outlaws, the
Craftsman brand will celebrate the 25th Anniversary of
the Craftsman Club by giving its members the chance to earn free
tickets to series events, as well as Craftsman gear and other great
prizes.
The relationship with the Craftsman brand is a first-of-its-kind
arrangement for the World of Outlaws. The deal is one of the
largest agreements in grassroots racing and connects the Craftsman
brand with both sprint car and late model fans at nearly 140 events
across the United States and
Canada.
"We are beyond excited to begin 2016 with an incredible partner
like the Craftsman brand," said World of Outlaws CEO Brian Carter. "For 87 years, the Craftsman brand
has built a reputation as solid as the products it sells. To bring
together the Craftsman brand and the World of Outlaws is a
phenomenal opportunity. We look forward to showcasing the Craftsman
brand and tools to our dedicated fans all across the country."
Founded in 1978, the World of Outlaws Craftsman Sprint Car
Series enters 2016 with one of the busiest schedules ever which
kicks off during DIRTcar Nationals at Volusia Speedway Park in
Barberville, Fla. The series will
travel coast-to-coast to more than 90 events. The World of Outlaws
Craftsman Late Model Series competes nearly 50 times at 30
different venues including the season opener at Screven Motor
Speedway in Sylvania, Ga.
"The World of Outlaws is one of the most recognizable and
enduring brands in all of motorsports with a fan base that is
unsurpassed in their dedication," said World of Outlaws Chief
Marketing Officer Ben Geisler.
"Every year, the World of Outlaws Craftsman Sprint Car Series and
World of Outlaws Craftsman Late Model Series deliver
edge-of-your-seat racing to every corner of the country. It is a
natural fit to bring together one of the largest concentrations of
DIY'ers in all of sports, with America's most trusted tool brand.
The Craftsman brand makes a statement and we are thrilled they have
chosen the World of Outlaws as the platform for their return to
motorsports."
To learn more about the World of Outlaws, visit
http://www.WorldofOutlaws.com. Follow the World of Outlaws Sprint
Car Series on Facebook at http://www.Facebook.com/WorldofOutlaws
and on Twitter at http://www.Twitter.com/WorldofOutlaws,
#WoOCraftSCS. Follow the World of Outlaws Late Model Series on
Facebook
at https://www.facebook.com/worldofoutlawslatemodelseries and
on Twitter at https://twitter.com/WoOLateModels,
#WoOCraftLMS.
To learn more about Craftsman, visit http://www.Craftsman.com.
Follow Craftsman on Facebook at http://www.Facebook.com/Craftsman,
on Twitter at http://www.Twitter.com/Craftsman and on Instagram at
http://www.Instagram.com/Craftsman.
About Craftsman
The Craftsman brand is America's
most trusted tool brand. For 87 years, the Craftsman brand has
developed innovative tools and products, earning a reputation for
unsurpassed quality and durability, trusted for generations. The
Craftsman brand offers a full range of hand and power tools that
meet the needs of the DIY user to the demanding professional. In
addition, the Craftsman brand also offers lawn and garden products
and tool storage. The Craftsman brand also has a free
membership program called Craftsman Club which gives tool
enthusiasts access to exclusive deals, members-only projects,
expert tips and news on the latest tool innovations from the brand.
Craftsman Club® is part of the Shop Your Way®
network, so points can be redeemed for purchases at Sears and Kmart
and online at Craftsman.com. For more information, visit
www.CraftsmanClub.com.
About Sears Holdings Corporation
Sears Holdings
Corporation (NASDAQ: SHLD) is a leading integrated retailer focused
on seamlessly connecting the digital and physical shopping
experiences to serve our members - wherever, whenever and however
they want to shop. Sears Holdings is home to Shop Your
Way®, a social shopping platform offering members
rewards for shopping at Sears and Kmart as well as with other
retail partners across categories important to them. The company
operates through its subsidiaries, including Sears, Roebuck and Co.
and Kmart Corporation, with full-line and specialty retail stores
across the United States. For more information,
visit www.searsholdings.com.
About World of Outlaws
Founded in 1978, the World
of Outlaws®, based in Concord,
N.C., is the premier national touring series for dirt track
racing in North America, featuring
the most powerful cars on dirt, the World of Outlaws® Craftsman
Sprint Car Series and the World of Outlaws Craftsman Late Model
Series(SM). Annually, the two series race nearly 140 times at
tracks across the United States
and Canada. CBS Sports Network is
the official broadcast partner of the World of Outlaws.
DIRTVision.com® also broadcasts all World of Outlaws® events
over the Internet to fans around the world. To learn more about the
World of Outlaws, visit WorldofOutlaws.com.
Media Contacts:
Larry
Costello
Sears Holdings / Craftsman
(847) 286-9036
Larry.Costello@searshc.com
Aaron Fiedler
World of Outlaws
(704) 707-0229
afiedler@dirtcar.com
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SOURCE Sears Holdings Corporation