HOFFMAN ESTATES, Ill.,
Sept. 10, 2015 /PRNewswire/ -- Today,
Kmart announced two payment options to help make it easier for
shoppers to get everything on their Christmas gift list by planning
and budgeting early. No Money Down Layaway is returning for its
second year, and for the first time, Kmart is introducing No Money
Down Leasing.
The National Retail Federation found that more than 40 percent
of Americans begin shopping for the holidays prior to October and
of those, 60 percent shop early in order to spread their budgets*;
that's why Kmart has launched No Money Down Layaway and Leasing
well-ahead of the holidays to make it simple to budget and spend
wisely.
"Yes, it's ridiculously early to talk about the holidays – and
we're having fun with that fact in our new ad campaign, aptly
titled 'Ridiculous' – but we know savvy Kmart shoppers are already
making their Christmas lists, managing their budgets and looking
for awesome options like No Money Down Layaway and Leasing to make
it easier," said Kelly Cook, chief
marketing officer, Kmart. "We know it's crazy to think snow,
Santa and sleigh bells when there's still a sliver of summer fun to
be had, but we're helping our members get a step ahead of the busy
holiday season."
Both programs are available now through Sunday, Nov. 29 so that Thanksgiving Day and Black Friday shoppers can
even take advantage of these payment options.
"Kmart and Sears are the only general merchandise retailers
where layaway is available nationwide, both online and
in-store with no minimum purchase, year-round," said
Jai Holtz, vice president and
general manager financial services, Sears Holdings. "Plus, we let
our members put items from the categories they care about most on
layaway – this includes toys and apparel. We work hard to
make it ridiculously easy for our members to plan, shop and save at
Kmart."
About No Money Down Layaway or Leasing
- Layaway**: Shoppers can place in-demand items across
dozens of categories on layaway including toys, home products,
apparel and electronics, with no down payment for in-store
contracts and only one penny down for online contracts. Shop Your
Way members earn points on layaway purchases, and membership
is easy and free. Gift-givers can stay organized by opting to
receive payment reminder alerts via text.
- Leasing****: During the promotion, shoppers can choose
an item that meets the minimum purchase requirement and no initial
payment is needed in store. Participating categories for leasing
include toys, home electronics and entertainment, appliances,
household goods and furniture, sporting goods, lawn and garden, and
outdoor living. With No Money Down Leasing, the gifts everyone will
be clamoring for can be picked up and taken home now with zero
stress, hassle or money down.
- In addition***, Members get $10 off any Apparel, Footwear and Jewelry
purchase of $50 or more on layaway.
Offer valid in-store and online on new Layaway contracts from
Aug. 30 through Sept. 9, 2015 and
Oct. 4 through Oct 17, 2015. Members
get $10 off any toys, sporting goods,
home and appliance purchase of $50 or
more on layaway or lease. Offer valid in-store and online on new
layaway contracts from Sept. 20 through Oct.
3, 2015 and Oct. 18 through Oct.
31, 2015.
For more information on No Money Down Layaway and Leasing,
please visit Kmart.com/Layaway or Kmart.com/Leasing.
*Source: Prosper Insights & Analytics for NRF, 2013
Consumer Spending Survey
**Offer valid on new layaway contracts through Sunday
11/29/15. No down payment required in store. One penny down
required online for layaway only. All fees nonrefundable.
Cancellation fees apply, except Ohio. Layaway requires biweekly payments.
Exclusions also apply. See store for details.
***Members get $10 off any
Apparel, Footwear and Jewelry purchase of $50 or more on layaway Details: Offer valid
in-store and online on new Layaway contracts from 8/30 through 9/19
and 10/4/15 through 10/17/2015.
Online code limited to one-time use only and applies to merchandise
marked sold by Kmart only. To redeem online enter LAYAWAY10
into promo field at checkout. Savings shown in cart. Not combinable
with any other offer. Discount given at time of layaway purchase.
Savings applied and pro-rated across all qualifying items purchased
in addition to the minimum requirements and will be deducted from
any refund. Purchase requirement before taxes and after other
discounts and must be made in a single transaction.
Members get $10 off any Toys,
Sporting Goods, Home and Appliance purchase of $50 or more on layaway or lease Details: Offer
valid in-store and online on new Layaway contracts from 9/20
through 10/3 and 10/18 through
10/31/2015.
Excludes clearance merchandise, closeout, hot buys, gift
cards, non-merchandise, prior purchases, Sears merchandise,
Everyday Great Price items, Deal Flash, red-tag special buys,
incredible buys, introductory offers, gold-filled jewelry, family
jewelry, class rings, concessions, federal or state regulated
items, alcohol, tobacco, fuel, items behind the pharmacy counter,
prescriptions, partial-paid special order items, Lands' End, and
Scrubology.
****Offer valid on new lease contracts through Sunday
11/29/2015 in store only. Age and
income requirements. Excludes non-durable (disposable) goods; drug,
grocery, fine jewelry, footwear and apparel items. Lease requires a
single qualifying purchase of $69 or
more. Online lease applications can be approved on line but
products must be picked up in store and application completed. See
store for details.
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ: SHLD), is a mass merchandising company and part of
Shop Your Way, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety
of physical and digital formats through shopyourway.com. Kmart
offers customers quality products through a portfolio of exclusive
brands that include Jaclyn Smith, Joe Boxer, Route 66 and
Smart Sense. For more information visit the company's website
at www.kmart.com | Sears Holdings Corporation website
at www.searsholdings.com |
Facebook: www.facebook.com/kmart.
About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards
program offering millions of products, personalized services, and
advice. Through a network of retail partners and service providers,
members can shop, compare, purchase items and earn points to use on
future purchases. Members also enjoy special pricing, exclusive
sales, events, access to celebrity brands and sweepstakes. And
through the unique social community on shopyourway.com members can
research and browse products, create wish lists, poll friends and
family and even get advice from experts to help choose the products
and services that best meet their needs. There is no minimum
purchase required for Shop Your Way® members to redeem points and
points can be used toward purchases across countless product
categories. Download the free Shop Your Way app available
on iTunes or Google Play. There is no minimum purchase required for
Shop Your Way members to redeem points and points can be used
toward purchases across countless product categories. Download the
free Shop Your Way app available on iTunes or Google Play. By
accepting Shop Your Way member benefits and offers, you agree to
the Shop Your Way terms and conditions, available
at www.shopyourway.com/terms.
MEDIA
CONTACTS:
|
|
Sara
Taylor
|
Annika
Tunberg
|
Sears
Holdings
|
Zeno Group for
Kmart
|
847-286-0774
|
312-321-4862
|
Sara.Taylor@searshc.com
|
Annika.Tunberg@zenogroup.com
|
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SOURCE Kmart