SHLDQ Sears Holdings Corporation (CE)

HOFFMAN ESTATES, Ill., Aug. 12, 2015 /PRNewswire/ -- This back to school season, Kmart has everything parents and their kids need to start the school year right – and makes it even easier to shop and stay on budget.  Shoppers can head to Kmart or Kmart.com to find stylish and on-trend apparel, uniform basics, the perfect backpack, must-have supplies and more at affordable prices.  Highlights include:

• Bundles Worth Bragging About: For stylish kids on the move, Kmart created fashionable bundles with a $25 price point that let kids show off their personal style. Bundles include awesome items such as backpacks, lunch boxes and notebooks in popular themes that kids love: dogs or dinos, purples or plaids and even skaters or skulls. Parents can brag about the bundles they scored for their kids using hashtag #BundleBrag on Facebook, Twitter and Instagram.
• Fifteen-Look Fashion Collections: And for those young fashionistas, Kmart has curated ridiculously awesome apparel collections that inspire 15 looks! Kids can go back to school with practically a new wardrobe with just five tops and three bottoms that can be mixed and matched in fun combinations.

"Back to school is an exciting and busy time for parents and kids.  There is so much to check off your list and it's not just pencils, erasers and notebooks.  It's also about giving kids choices that reflect their personal style that will help start them off right," said Kelly Cook, chief marketing officer, Kmart.  "At Kmart, we understand how important back-to-school time is and we want to help parents and kids get everything they need."

$10 Down Layaway

Also for back to school, Kmart is bringing back the $10 Down layaway program nationwide, giving Shop Your Way members and customers flexible, convenient payment options. The program offers both in-store and online contracts for coveted items across dozens of merchandise categories. Shop Your Way members earn points on layaway purchases, and membership, as always, is easy and free. Parents can also sign up for layaway payment text reminder alerts, keeping them as organized as their kids on the first day of school. For more information on layaway, visit kmart.com/layaway.

For everything Back to School, visit Kmart.com and follow the conversation on Facebook, Twitter and Instagram (@Kmart.)

$10 DOWN LAYAWAY DETAILS: Offer valid on in-store and online Kmart Layaway contracts. $10 due at contract initiation. Service and cancellation fees apply.  No cancellation fees in Ohio.  All fees nonrefundable. Requires biweekly payments.  Total layaway contract amount spread over 4 biweekly payments for an 8 week contract or 6 biweekly payments for a 12 week contract.  Maryland, Washington D.C. and online offer 8 week contracts only. 12-week Layaway option available on purchases of $300 or more. Not available at all stores. 

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

About Shop Your Way

Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way® members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms.

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SOURCE Kmart