NEW YORK and PORTLAND,
Ore., Aug. 17, 2015
/PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in
precisely measuring movies and TV everywhere, and Viamedia, the
most successful and sought after independent cable TV outsource
company for local, regional and national advertising, programmatic
and ad tech solutions, have announced dramatically increasing sales
and new clients through the use of Rentrak's automotive
segmentation, which provides advanced demographic targeting.
Using Rentrak's TV currency combined with IHS Polk automotive
data, for example, Viamedia has been able to provide advertisers
with the opportunity to more precisely target new buyers, cross
shoppers and automotive buyers by make, model and other
characteristics. In the past year, Viamedia has increased its
automotive client base by 20% with a 17% increase in revenue.
"After two quarters, we have seen significant results by
leveraging Rentrak's massive and passive TV measurement footprint
to help support our 300-plus sales force with smarter, more
targeted intelligence in automotive and other segments," said
Viamedia President & CEO, Mark
Lieberman. "It has been a key differentiator in the more
than 70 markets in which Viamedia operates nationwide, and for the
1.2 million 30-second commercials a day we manage and
distribute."
Rentrak automotive data not only matches specific automobile
makes and models with a cable network's viewers, but also link
these automotive prospects by standard day part. Added Lieberman,
"Our clients are both network and day part focused, which we can
address with the rich automotive data set from Rentrak."
"The Viamedia sales team has embraced its corporate directive
and has truly changed the face of buying and selling by championing
Rentrak's Advanced Demographics offerings. Viamedia is an
innovator going far beyond the traditional scope of linear
television advertising. Rentrak applauds their success!" said
Carol Hinnant, Rentrak's SVP of
National Television Sales.
Rentrak's television ratings service is the only fully
integrated system of detailed satellite, telco and nationwide cable
television viewing information from approximately 35 million TVs
and Video on Demand from more than 119 million TVs, including
granular information for television stations in all 210 markets
projected across the United
States.
About Viamedia
Headquartered in New York City, Viamedia is the most successful
independent cable TV ad management company for local, regional and
national advertising, programmatic and ad tech solutions and is
responsible for more than 1.2 million 30-second spots per day. The
company specializes in selling advertising on behalf of U.S. cable
and telecommunications service providers, utility companies and
municipalities. The company also operates placemedia, a
programmatic data-driven platform, representing over 30 billion
avails monthly across 210 DMAs on nearly 100 TV networks. For more
information, please visit www.viamediatv.com and
www.placemedia.com.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
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SOURCE Viamedia