PORTLAND, Ore., Aug. 13, 2015 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in precisely measuring movies and TV everywhere,
today announced a multi-platform contract with Broad Green Pictures
to provide the studio with access to Rentrak's OnDemand Essentials
and Digital Download Essentials services, as well as its Dynamic
Studio Share and Digital Download Essentials Industry
title-level-tracking industry services.
Broad Green Pictures will take advantage of Rentrak's full suite
of On Demand and Digital services to gain a cross-platform view of
how theatrical titles perform, which will allow them to better
position their studio in the competitive landscape.
"As Broad Green Pictures enters the entertainment business, we
need to have the aggregated measurement that Rentrak provides to
ensure our content meets our consumer needs and business goals,"
said Broad Green Pictures President, Home Entertainment Steve
Nickerson. "With Rentrak's vital performance and title-level
competitive industry information, our studio will have a better
understanding of the industry as a whole in order to make more
timely and accurate decisions in regards to content, acquisitions
and marketing."
"We are thrilled to work with Broad Green Pictures," said
Rentrak's President of Home Entertainment Marty Graham. "Our On Demand and Digital
services underscore the growing trend of studios needing timely
measurement."
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak