SANTA CLARA, Calif.,
May 19, 2015 /PRNewswire/
-- Vobile, the worldwide leader in video and audio content
protection, measurement and monetization services, and Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, announced today Rentrak has selected Vobile to provide
the video capture, recording and storage capabilities it requires
to support its growing Branded Entertainment measurement products
and services. Rentrak will utilize Vobile's software and
services powered by its VDNA technology to automatically detect,
track and report on instances where brand integrations have
occurred in programming airing on television
channels.
"We are very pleased to further our existing partnership with
Rentrak through this new product deployment," said Yangbin Wang,
Chief Executive Officer of Vobile. "Our advanced VDNA technology is
a perfect fit to enhance Rentrak's Branded Entertainment
measurement products and services. Together with our existing SaaS
product portfolio, we are now ready to better serve content
creators, technology solutions providers, and other stakeholders in
the media entertainment and advertising industries."
"With time-shifted and multiscreen TV viewing on the rise,
advertisers are increasingly focused on integrating their products
directly into content in order to capture the attention of their
target audience," said Bill Livek,
Vice Chairman and Chief Executive Officer of Rentrak. "With
Rentrak's precise measurement of TV merged with Vobile's video
capture and media element detection solution, Rentrak can now scale
our branded entertainment measurement services to meet the needs of
not only advertisers, but also networks, agencies and sports
properties who have a growing need to understand the value of these
brand integrations and sponsorship executions."
Vobile will showcase its latest product offerings at ad:tech
San Francisco May 20th to 21st. Schedule
a demo or check out the technology by visiting booth #NX7 . The
conference is the longest running modern marketing event in the
industry. Visit http://www.ad-tech.com/sf/ for more
information.
About Vobile
Vobile is the worldwide leader in video and audio content
protection, measurement and monetization services. Its patented
core VDNA technologies enable fully automated identification,
tracking and management of any video and audio content with high
accuracy and scalability. Vobile operates the VDNA Database (VDDB),
which is the most comprehensive database of authorized video
fingerprints, metadata and business rules from major movie studios,
television networks and record labels. Founded in 2005, the company
is headquartered in Santa Clara, Ca., with additional offices
in the United
States, China, Japan and Singapore. For more
information, please visit www.vobileinc.com.
Vobile, VDNA, VDDB, VideoTracker, MediaWise, mSync, the Vobile,
VDNA and VDDB logos are registered trademarks or trademarks
of Vobile, Inc.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and
marketing industries' premier provider of worldwide consumer
viewership information, precisely measuring actual viewing behavior
of movies and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics,
only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak,
please visit www.rentrak.com.
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SOURCE Vobile