PORTLAND, Ore., Feb. 26, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced its television measurement ratings can
now be used as a currency in Mediaocean's Spectra OX Spot and
Network platforms, leading media buying tools for the advertising
industry.
Mediaocean's Spectra OX platform allows agencies and brands to
efficiently manage and coordinate advertising workflow– from
planning to buying, through traffic, invoicing, and paying. With
Mediaocean, Rentrak is able to provide clients with a more holistic
view of view audiences and analytics.
"This partnership opens doors for buyers, providing them with a
one-stop shop to manage media campaigns and puts them directly in
touch with Rentrak," said Nick
Galassi, President, Agency Systems at Mediaocean. "Through
our work with Rentrak, buyers are now able to get a holistic view
of consumer analytics, enabling them to make better, more targeted
ad buying decisions."
"We have worked very closely with Mediaocean to integrate our TV
measurement into their buying platforms," said Bill Livek, vice chairman and CEO at Rentrak.
"This integration helps major ad agency holding companies,
independent agencies and media buying services better use our
services."
Rentrak's TV ratings service is the only fully-integrated
system of detailed nationwide satellite, telco and cable TV viewing
information from more than 31 million TVs, and Video on Demand
viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV
stations in all 210 local markets projected to the U.S.
population.
About Mediaocean
Mediaocean is the leading software
platform provider for the marketing world. Its open traditional and
digital media platforms empower businesses and professionals across
the global marketing ecosystem with intelligent automation,
efficiency, and flexibility in their workflow – from planning and
buying, to analyzing and optimizing, to invoicing and payments.
With over 80,000 advertising professionals conducting 7 million
transactions daily across all media channels and managing
$100 billion annually through its
platforms, Mediaocean drives the marketing universe forward.
Mediaocean is headquartered in New
York, with six offices worldwide. Learn more at
www.Mediaocean.com, or connect with Mediaocean on LinkedIn,
Facebook or Twitter.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak