By Myra P. Saefong

Japanese drug makers are facing some stiff competition but they're holding their ground and fighting back as they work to boost overseas deals and raise their share of the generic-drug market.

Japanese pharmaceutical firms are "likely to continue to pursue overseas acquisitions and licensing arrangements, as well as beef up their domestic generic-drug-launch capabilities," Raghuram Selvaraju, head of health-care research at Hapoalim Securities, said in a research note this week.

The Japanese government has said it wants to increase the generic share of the domestic drug market from roughly 7% currently to 30% or more over the next several years, said Selvaraju.

Competition, however, has been fierce, as rivals from overseas enter the drug sector in Japan.

U.S. pharmaceutical firm Merck & Co. (MRK) plans to launch Japanese sales of a generic biotech drug to treat anemia in 2012 or later, the Nikkei business daily reported Wednesday.

Banyu Pharmaceutical Co., a Merck subsidiary, plans to sell its offering for 20% to 30% less than patented versions, the report said, adding that Merck plans to fully tap biotech drug markets.

By the end of Tokyo's morning trading session, shares of domestic drug makers were mainly lower. Daiichi Sankyo Co. (4568.TO) fell 2.6%, and Dainippon Sumitomo Pharma Co. (DNPUF) lost 2.1%, while Eisai Co. (ESALF) was 0.1% higher. Astellas Pharma Inc. (ALPMY) saw its stock fall 1.1%.

Weakness in the pharmaceutical stocks defied the modest gains across most of Asia. The Nikkei 225 Average was up 0.3%, South Korea's Kospi added 0.2%, and Australia's S&P/ASX 200 climbed 0.7%. China's Shanghai Composite Index added 0.1%, and Hong Kong's Hang Seng Index tacked on less than 0.1%.

Competitive edge

Japanese drug makers have been doing all they can to stay competitive in the pharmaceutical market.

The Nikkei reported Friday that Daiichi Sankyo planned to co-develop generic drugs with Indian subsidiary Ranbaxy Laboratories Ltd. (RBXZF) to sell in Japan as early as this fall. The report described the move as the first full-scale entry into the domestic generic-drug market by a major Japanese pharmaceutical firm.

But in response to the news report, Daiichi Sankyo said it had made no such announcement, although it's always reviewing possibilities for strategic business development.

Japan's drug makers have also been using acquisitions and licensing deals to expand their reach.

Overall, "the global health-care sector is seeing an increasing trend of consolidation, with several billion-dollar deals done last year as drug makers seek to expand their presence both geographically and into new disease areas," said Selvaraju.

On Monday, Japan's Astellas Pharma launched a hostile takeover bid for OSI Pharmaceuticals Inc. (OSIP) valued at about $3.5 billion in a move aimed at further expanding into the U.S. oncology market.

Last year, Dainippon Sumitomo acquired Sepracor Inc. in an all-cash tender offer valued at about $2.6 billion.

"As the Japanese pharmaceuticals market has become less attractive -- declining domestic sales and a virtual logjam at the Japanese regulatory agency being the principal factors -- leading Japanese pharmaceutical companies have turned abroad to try to identify new opportunities for growth," said Selvaraju.

And Astellas, Japan's second-largest pharmaceutical firm, has been the "most aggressive recently," he said, pointing to Astellas' separate licensing deals with U.S. company Medivation Inc. (MDVN) and Swiss firm Basilea Pharmaceutica AG (BSLN.EB), each of which required "significant upfront payments."

Astellas is also scrambling to develop next-generation drugs as patents on its mainstay treatments expire, and the company said it expects the OSI deal to support its growth strategy of becoming a global leader in oncology, according to Selvaraju.

Hapoalim Securities expects that areas such as oncology and neurology -- "specialty indications containing several significant unmet needs -- are likely to represent the preferred targets for acquisitions and licensing arrangements by Japanese companies, given the more favorable reimbursement environment in these areas," he said.

 
 
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