NEW YORK, April 6, 2016 /PRNewswire/ -- News
America Marketing (NAM), the premier marketer and influencer for
online and offline shoppers in the U.S. and Canada, today
announced that Ajay Singh, a News
Corp finance veteran, has been named as the company's Chief
Financial Officer.
"We are delighted to have Ajay join the News America Marketing
team," said Marty Garofalo, CEO,
News America Marketing. "He brings both a digital and global
perspective to our business which is very important to our
future."
As SVP Finance at News Corp, Ajay headed global Financial
Planning & Analysis, Management Reporting & Financial
Systems. He was hired to build these teams at the newly formed
corporate headquarters prior to the establishment of News Corp as a
separate, publicly-traded company in 2013, and set up processes and
systems for corporate finance. In addition to core FP&A
functions, he oversaw executive/Board level messaging on business
performance, led initiatives to identify and measure key
performance indicators across the company's global portfolio, was
actively involved in post-acquisition integration, led financial
systems and process transformation, and managed targets &
measures for executive compensation.
"I'm delighted to be joining this dynamic organization that
reaches millions of shoppers every day. This is a pivotal
moment for the industry and for marketers everywhere trying to
connect with their customers. I see no company better poised
than NAM to help brand managers make that connection with their
customers across online and offline platforms. I am indeed
looking forward to immersing myself into this vibrant business and
helping realize its full potential," said Ajay.
Previously, Ajay has served in numerous executive financial
roles within digital and traditional media and ecommerce/SaaS
businesses. He has substantial hands-on experience in sales &
operations management, strategy, M&A and divestitures, and debt
funding in the Venture Capital / Private Equity space.
Prior to joining News Corp, Ajay was CFO of HookLogic, Inc. an
eCommerce and media technology pioneer, specializing in the retail,
travel and automotive sectors. The primary investor in the company
was Bain Capital Ventures, the venture arm within Bain Capital.
Beforehand, Ajay was CFO, Lifestyle Communities at Reader's
Digest Association, where he led the finance organization of the
$500 mil+ multi-platform media business. Some of the better known
brands in the portfolio included Everyday with Rachel Ray, Allrecipes.com, The Family Handyman
and Taste of Home.
Ajay also spent eight years at Gemstar-TV Guide in several roles
spanning Strategy & Business Development, Corporate Finance,
FP&A, Management of Advertising sales/operations and
development of Digital/B2B partnerships.
Ajay began his business career with PricewaterhouseCoopers in
1993, where he spent six years working in New Delhi and New
York.
Ajay is a Fellow of the Institute of Chartered Accountants of
India and a graduate of the
program for Creativity & Innovation in the Organization at
UCLA's Anderson
School of Management.
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS,
NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of
the world's most well-known brands. From our iconic Sunday coupon
insert, SmartSource Magazine®, to our innovative digital
savings platforms, News America Marketing's
SmartSource®-branded advertising and promotion programs
are an integral part of America's shopping routine. We reach
millions of consumers each day through our network of 1,900+
publications1, 61,100+ retail
stores2, and 300 online partner sites including our own
SmartSource.com3. Since 1988, we have delivered
advertising and promotions that are proven to help brands
succeed.
For more information, please visit newsamerica.com or
smartsource.com.
1NAM market list effective February 2016
2Based on an aggregate of NAM cycle 1, 2016 Coupon
Machine for all classes of trade with the exception of specialty
stores that accept only Carts or Shelftalk
3As of January 2016
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SOURCE News America Marketing