Announcing Nuance Loop: AI and Data-Analytics Marketing Platform for Mobile Operators
February 21 2017 - 8:00AM
Business Wire
Already supporting more than 700 million subscribers daily,
Nuance Loop gives mobile operators the ability to market and
monetize personalized pre-paid subscriber services
Nuance Communications, Inc. (NASDAQ: NUAN) today announced
Nuance Loop, an Artificial Intelligence (AI) and data
analytics-powered marketing platform for pre-paid mobile operators
that delivers new and incremental revenue streams.
Mobile operators face increasing pressure on traditional revenue
sources from competitors, regulation and over-the-top (OTT)
providers, making secure, sustainable, significant revenue streams
a strategic priority. According to a recent telecommunications
report from Deloitte, carriers need to transform their revenue
opportunity through data and voice services that are high quality,
while managing capital allocation, and investing in new
technologies and innovations to achieve this. Nuance Loop gives
operators the ability to reduce churn and increase average revenue
per user (ARPU) from a common, continuously optimizing service
platform. Loop is offered as a managed service under a revenue
share model that eliminates CapEx and associated maintenance costs
for the operator. Loop may also be integrated with Nuance’s
Omni-Channel Engagement Platform for customer acquisition and
customer care solutions.
How It Works
Nuance Loop offers personalized, revenue-generating services to
pre-paid subscribers across mobile advertising, mobile messaging
and mobile financial services. The platform continuously analyzes
offer conversion rates, subscriber profiles, content usage, and
network activity, in order to more accurately create and place
offers that are tailored and relevant to each subscriber.
Nuance Loop ensures no opportunity is wasted by engaging
pre-paid subscribers across the entire network – voice, text, USSD,
browser or app – and deciding what to offer, when, and how, based
on subscriber context, profile, and usage history.
For example:
- A zero-balance prepaid subscriber may
qualify for an airtime loan to ensure continued service until their
next top-up;
- Someone often downloading health and
fitness apps may be interested in subscribing to clean recipe
content;
- A user running low on high-speed data
may appreciate a personalized data pack tailored to their usage;
or,
- A prepaid customer may be better served
by being upgraded to a new postpaid subscription.
Loop determines, offers and fulfills the best offer for each
customer, at the right time, and over the right channel.
Watch Nuance Loop in Action
Nuance Loop delivers subscriber zero-balance top upNuance Loop
personalizes subscriber offers based on real-time needs
“We’ve seen through the global adoption of our subscriber
revenue offerings that mobile operators are in a unique position to
drive additional revenues through high-value services that keep
subscribers connected, informed, and entertained,” said Bob
Schassler, executive vice president and general manager, Nuance
Mobile. “As such, we’ve architected Nuance Loop to give service
providers the ability to deliver the right marketing and service
offers at the right time – increasing their offer conversion and
new revenue opportunities, and improving customer loyalty across
the pre-paid subscriber base.”
Availability
Nuance Loop is available globally, and is currently deployed
across North America, Latin and Central America, India, Southeast
Asia, EMEA, and Australia, generating hundreds of millions of
dollars a year in incremental, high margin revenue for its
customers.
Visit Nuance.com to learn more about Nuance Loop.
Join the conversation by following Nuance on Twitter at
@NuanceMobile and @NuanceInc, and subscribing to the What’s next
blog.
About Nuance Communications, Inc.Nuance Communications,
Inc. is a leading provider of voice and language solutions for
businesses and consumers around the world. Its technologies,
applications and services make the user experience more compelling
by transforming the way people interact with devices and systems.
Every day, millions of users and thousands of businesses experience
Nuance’s proven applications. For more information, please visit
www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective
owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170221005846/en/
Nuance Communications, Inc.Rebecca Paquette,
781-565-5000rebecca.paquette@nuance.com
Nuance Communications (NASDAQ:NUAN)
Historical Stock Chart
From Aug 2024 to Sep 2024
Nuance Communications (NASDAQ:NUAN)
Historical Stock Chart
From Sep 2023 to Sep 2024