The World's Largest Nightclub Brand to
Greater China
Melco Crown Entertainment Limited (SEHK:6883) (Nasdaq:MPEL), a
developer, owner and operator of casino gaming and entertainment
resort facilities in Asia, jointly announced plans with Pacha to
open Macau's first megaclub, Pacha Macau, at Studio City, the
eagerly anticipated cinematically-themed integrated entertainment,
retail and gaming resort in Macau.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=32440
The Hollywood-inspired, gaming and entertainment complex will
transport visitors into a stunning cinematic world with
awe-inspiring entertainment offerings, delivered by the world's
leading entertainment partners, positioning this new destination
resort as Asia's entertainment capital.
Pacha is a leader in nightlife, with venues in major cities
across the globe, including Ibiza, New York, Dubai, Buenos Aires
and Sydney. Exclusively presented by Studio City, Pacha Macau will
bring Ibiza-style nightlife to Greater China for the very first
time, electrifying the island's burgeoning club scene.
Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of
Melco Crown Entertainment said, "We are delighted to partner with
Pacha, rightly acknowledged as the biggest nightclub brand in the
world, to deliver the ultimate in international clubbing
experiences to Studio City and Greater China.
"This announcement is a further step in our commitment to
diversify the leisure destination appeal of Macau. It is yet
another demonstration of our ongoing strategy to identify and
deliver the world's leading entertainment partners, positioning
this exciting new destination resort as Asia's entertainment
capital."
"Melco Crown Entertainment has been a pioneer in the development
of integrated entertainment resorts in Asia. It shares our vision
to bring innovative, world-class entertainment experiences to the
region. I'm proud to be part of this. It's an opportunity of a
lifetime," said Mr. Eddie Dean, President and CEO of Pacha New York
and Managing Director of Pacha Macau.
"Pacha is the finest nightclub brand in the world, with a
commitment to excellence. Pacha Macau, without a doubt, will be the
most amazing nightclub entertainment experience Macau has to
offer," said Mr. Dean.
Mr. Dean is joined on the Pacha Macau project by the Las Vegas
veteran, Liam Dwyer, who spent 15 years as Director of Operations
at Light Group where he helped establish and develop the Nightlife
and Daylife club scene that Vegas is famous for today.
Set against a backdrop of Art Deco-inspired architecture, Studio
City will deliver movie-star treatment to all of its visitors, with
the most diverse collection of unique and innovative entertainment
offerings ever seen in Asia. It will represent Asia's 'next
generation' of immersive, world-leading, entertainment-driven
gaming and leisure experiences and will be a major catalyst in
Macau's continued tourism development and diversification.
A tantalizing short film "The Audition", which is set around a
Studio City storyline, will promote the opening of this unique
entertainment destination resort. This Macau's first ever Hollywood
production marks the very first time Leonardo DiCaprio, Robert De
Niro and Brad Pitt all starred together under the direction of
Academy Award-winning film director, Martin Scorsese. To be
premiered at the opening of Studio City later this year, "The
Audition" represents Melco Crown Entertainment's ambition to
promote Macau's local cultural and creative industries on the
international stage.
Studio City, along with its sister property, the
highly-successful City of Dreams Macau, represents the next phase
in Melco Crown Entertainment's ongoing strategic mission to
aggregate, develop and deliver world-leading, highly innovative
entertainment brands catering to the rapidly growing leisure and
entertainment demands of enthusiastic leisure destination
travelers, both regionally and internationally, seeking unique and
ever more exciting travel experiences.
Safe Harbor Statement
This release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. The Company may
also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission, in
its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are not
historical facts, including statements about the Company's beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
those contained in any forward-looking statement. These factors
include, but are not limited to, (i) growth of the gaming market
and visitation in Macau and the Philippines, (ii) capital and
credit market volatility, (iii) local and global economic
conditions, (iv) our anticipated growth strategies, and (v) our
future business development, results of operations and financial
condition. In some cases, forward-looking statements can be
identified by words or phrases such as "may", "will", "expect",
"anticipate", "target", "aim", "estimate", "intend", "plan",
"believe", "potential", "continue", "is/are likely to" or other
similar expressions. Further information regarding these and other
risks, uncertainties or factors is included in the Company's
filings with the SEC. All information provided in this press
release is as of the date of this release, and the Company
undertakes no duty to update such information, except as required
under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its shares listed on the Main
Board of The Stock Exchange of Hong Kong Limited (the
"Stock Exchange") (SEHK:6883) and its American
depositary shares listed on the NASDAQ Global Select Market
(Nasdaq:MPEL), is a developer, owner and operator of casino gaming
and entertainment casino resort facilities in Asia. Melco Crown
Entertainment currently operates Altira Macau
(www.altiramacau.com), a casino hotel located at Taipa, Macau and
City of Dreams (www.cityofdreamsmacau.com), an integrated urban
casino resort located in Cotai, Macau. Melco Crown Entertainment's
business also includes the Mocha Clubs (www.mochaclubs.com), which
comprise the largest non-casino based operations of electronic
gaming machines in Macau. The Company is also developing the
planned Studio City (www.studiocity-macau.com), a
cinematically-themed integrated entertainment, retail and gaming
resort in Cotai, Macau. In the Philippines, Melco Crown
(Philippines) Resorts Corporation's subsidiary, MCE Leisure
(Philippines) Corporation, currently operates and manages City of
Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail
and entertainment integrated resort in the Entertainment City
complex in Manila. For more information about Melco Crown
Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its
major shareholders, Melco International Development Limited
("Melco") and Crown Resorts Limited
("Crown"). Melco is a listed company on the Stock
Exchange and is substantially owned and led by Mr. Lawrence Ho, who
is Co-Chairman, an Executive Director and the Chief Executive
Officer of Melco Crown Entertainment. Crown is a top-50 company
listed on the Australian Securities Exchange and led by Chairman
Mr. James Packer, who is also Co-Chairman and a Non-executive
Director of Melco Crown Entertainment.
About Studio City
Studio City, when it opens in the third quarter of 2015, is set
to take Macau's entertainment destination proposition to
unprecedented new levels, by providing a 'next generation' of
outstanding entertainment-driven leisure destination experiences
that will help the territory's evolution into a truly international
tourism center.
The Hollywood-themed studio-concept resort is a thrilling new
cinematic inspired entertainment and leisure destination and is
designed to be the most diversified entertainment offering in
Macau. Ideally located on Cotai, close to the Lotus Bridge
immigration point connecting Hengqin Island and a future
station-point for the Macau Light Rapid Transit (LTR), Studio City
will deliver more world-class entertainment amenities than any
integrated resort in the market.
Studio City's stunning Art-Deco facade includes an iconic
"Golden Eye" gondola ride which straddles the resort's two-tower
hotel at a height of some 130 meters. The integrated resort will
provide the ultimate in sophisticated leisure entertainment, hotel,
retail, dining and lifestyle experiences.
The resort's innovative entertainment offerings include "Studio
City Event Center", a 5,000-seat multi-purpose entertainment center
designed to host live concerts, theatrical and sporting events; and
"Studio 8", a 300-seat live-audience TV broadcast studio for
reality and game-show productions distributed in the Asia region.
The entertainment experiences also include a magic theatre "The
House of Magic" and a Warner Bros. Batman-themed motion ride
"Batman Dark Flight", a 36,000 sq. ft. family entertainment center
"Warner Bros. Fun Zone" for kids filled with Warner Bros.' and DC
Comics' franchise characters and play-rides, together with "Pacha
Macau" which will bring Ibiza-style nightlife to Macau.
Studio City is destined to deliver an unparalleled leisure
entertainment and hospitality experience, strengthening the depth
and diversity of Macau's leisure, business and tourism proposition
as a leading visitor destination in Asia.
About Pacha
The first Pacha opened in the beach town of Sitges in 1967. Six
years later, in 1973, during the hippy movement, Pacha arrived in
Ibiza. Since then the brand has been constantly developing together
with time, fashion and trends, and bringing new ideas, improvements
and all kinds of extravagances to the night scene; although always
maintaining its singularity, its particular style and spirit.
Four decades after its first opening in Sitges, Pacha has
successfully established in many different countries all over the
world: Brazil, United States, Germany, Egypt, Portugal, Austria and
soon in many other interesting places on the planet.
But Pacha is not only about nightclubs. The brand opened El
Hotel Pacha in Ibiza, a complete success because it brought a
new concept to the island's hotel industry. El Hotel offers modern
luxury in a relaxed Mediterranean way all year round, with a bar in
the lobby that has turned to be one of the favorites and most
sophisticated meeting points on the island, where artistic
exhibitions, special events, pre-parties and fashion shows take
place.
After this, Pacha Group continued expanding its fields and
created the successful Pacha Collection & Accessories,
producing all kinds of garments that express Ibiza's free lifestyle
and pure spirit, and that have turned to be some of the most
desirable items on the island, also available worldwide
thru www.pachacollection.com; a bilingual magazine
covering what's going on in Ibiza, Pacha Magazine; a
party boat Pacha 67, that sails around the island
(www.pacha67sailboat.com); the exclusive experience at Club,
Restaurant & Cabaret Lío; and the ultimate lifestyle
experience at Destino Pacha Ibiza Resort. Pacha is also
present worldwide through the tour "Pacha Ibiza on Tour", promoting
new talents through Pacha Agency and organizing Music festivals
(www.pachafestival.com).
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
For investment Community, please
contact: |
Ross Dunwoody |
Vice President, Investor Relations |
Tel: +853 8868 7575 or +852 2598
3689 |
Email: rossdunwoody@melco-crown.com |
|
For media enquiry, please
contact: |
Maggie Ma |
Head of Corporate Communications |
Tel: +853 8868 3767 or +852 3151
3767 |
Email: maggiema@melco-crown.com |
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