Google Buys Media Software Maker SageTV
June 20 2011 - 2:35PM
Dow Jones News
Google Inc. (GOOG) purchased media software maker SageTV for an
undisclosed sum, a move that will likely bolster the search engine
company's efforts to build out its own television product.
SageTV, of Inglewood, Calif., makes digital video recorder and
media center software. The company has several products, including
"place-shifting" technology that allows users to watch media
remotely.
"The SageTV team has developed the latest in media management
software," a Google spokeswoman said in a statement. "We look
forward to working with them to take this technology to the next
level."
The acquisition comes as Google attempts to extend its brand
power to the television market. Last year, the Mountain View,
Calif., company unveiled its Google TV service, which is designed
to let people both access the Internet and search for live
television listings from their television sets.
The search company partnered with content companies, including
NBC, and streaming services, like Netflix Inc. (NFLX) and
Amazon.com Inc. (AMZN), to provide television and movie programming
for Google TV. It also partnered with Logitech International SA
(LOGI, LOGN.VX) and Sony Corp. (SNE, 6758.TO) to create devices
that run the service.
Google TV aims to augment television viewing by allowing users
to access the entirety of the Internet on their TV set. That
differs from the approach taken by competitor Apple Inc. (AAPL),
which limits Internet material accessible via its Apple TV
product.
On Monday, Google shares were little changed at $485.
-By Andrew Morse, Dow Jones Newswires; 415-439-6402;
andrew.morse@dowjones.com
Logitech (NASDAQ:LOGI)
Historical Stock Chart
From Aug 2024 to Sep 2024
Logitech (NASDAQ:LOGI)
Historical Stock Chart
From Sep 2023 to Sep 2024