EMERYVILLE, Calif.,
July 13, 2015 /PRNewswire/
-- Jamba Juice Company (NASDAQ: JMBA), a leading healthy,
active lifestyle brand, announced today that it's teaming up with
ClassPass, the premier fitness membership, for a special event
collaboration to unveil three new flavor additions to its Freshly
Squeezed Juice line; Veggie Vitality™, Cucumber Orange Cooler™, and
Orange Supreme™. As the world's largest network of fitness studios
spanning across 34 cities in three countries, ClassPass will help
Jamba Juice tap into their engaged and active consumer base and
together tout this summer's hottest healthy living pairing: juice
and fitness.
"Jamba Juice is thrilled to work with ClassPass, not only to
launch our newest and most delicious juice flavors, but to bring
some exciting surprises to fans of both brands in New York City this week," said Julie
S. Washington, senior vice president and chief brand
officer, Jamba Juice Company. "We're impressed by the
dedication of ClassPass members to live healthy, active lifestyles
– that's very much what we're about, too."
Jamba Juice's Freshly Squeezed Juices are natural and made to
order for an easy and convenient way to get more fresh fruits and
vegetables into consumers' daily diets. To optimize the taste and
maximize the nutrition in each beverage, Jamba blends in select
whole fruits and vegetables to provide more of the key nutrients
and fiber found in whole produce. Available nationwide, Jamba's
newest Freshly Squeezed Juice flavors include:
- Veggie Vitality™: A tasty veggie fusion of
fresh carrot and apple juices with fresh super greens and chia
seeds, offering a hint of sweetness.
- Cucumber Orange Cooler™:
Fresh-squeezed orange juice blended with a healthy dose of
refreshing cucumber, apple, and lemon juices.
- Orange Supreme™: A delicious blend of
fresh-squeezed orange juice, carrot juice, bananas, apple juice and
chia seeds.
"In addition to being tasty, Jamba's Freshly Squeezed Juices are
a convenient way to fuel up before or recover after a fitness
activity," said Tara Gidus, R.D. and
Jamba Juice Healthy Living Council Member. "Pairing 100% fruit and
veggie juices with fitness workouts enhances performance and
provides the body with energy, vitamins, minerals, antioxidants,
and electrolytes, including electrolyte potassium, which is lost in
sweat. It's healthy living at its best!"
To sip to be fit this summer, Jamba Juice and ClassPass suggest
the following pairings:
- Veggie Vitality™ & Boxing
Veggie
Vitality™ packs a strong punch of manganese (25%) that keeps bones
healthy and assists in muscle repair. It also contains a healthy
dose of Vitamin A, to keep vision sharp, and its chia seeds are a
fiber rich source of Omega-3s which assist in fighting inflammation
and speeding recovery post boxing workout.
- Cucumber Orange Cooler™ &
Barre
Toning and elongating the body at a barre class should
be followed up with a light and refreshing Cucumber Orange Cooler™.
It's ultra-hydrating with ingredients like orange, cucumber, apple,
and lemon and full of nutrients and enzymes that help strengthen
the body's detox system.
- Orange Supreme™ & Cycling
Orange Supreme™ is a delicious recovery beverage for a calorie
torching endurance exercise like cycling, as it contains more than
the daily requirement for Vitamin A and C - two nutrients cyclists
need more of to get a bigger recovery benefit. Vitamin C also helps
the body make collagen, which is a protein needed for healthy
cartilage, tendons, and ligaments.
With the support of Jamba Juice Healthy Living Council Member
and tennis champion Venus Williams,
Jamba Juice and Venus will be in New York
City on Wednesday, July 15 to
celebrate the new juice launch and surprise various
ClassPass-affiliated studios across the city with Jamba's
refreshing juices post-workout.
For more information on Jamba Juice, please visit
www.JambaJuice.com or follow @JambaJuice on Facebook, Twitter, and
Instagram. To sign up for ClassPass or for more information, please
visit www.ClassPass.com.
About Jamba Juice Company
Jamba, Inc., owns and
franchises Jamba Juice® stores through its wholly-owned
subsidiary, Jamba Juice Company. Jamba Juice
Company is a leading restaurant retailer of better-for-you,
specialty beverage and food offerings, which include great tasting,
whole fruit smoothies, fresh-squeezed juices and juice blends, hot
teas and a variety of food items including, hot oatmeal, breakfast
wraps, sandwiches, Artisan Flatbreads™, Energy Bowls™, baked goods
and snacks. As of March 31, 2015, there were 867 store
locations globally. There were 259 Company-owned and operated
stores and 546 franchise-operated stores in the United States, and 62 franchise-operated
international stores. Jamba Juice Company expanded the
Jamba® brand by direct selling of consumer packaged goods ("CPG")
and licensing its trademarks. CPG products for at-home enjoyment
are also available online, through select retailers across the
nation and in Jamba® outlets in the United States. Fans of Jamba Juice® can find
out more about Jamba Juice's locations as well as
specific offerings and promotions by visiting the Jamba
Juice website at www.jambajuice.com or by contacting
Jamba's Guest Services team at 1-866-4R-FRUIT
(473-7848).
About ClassPass
ClassPass is the world's largest
network of fitness studios. With ClassPass, members get access to
thousands of classes at the best boutique fitness classes and gyms
with one monthly subscription. Members can choose from classes in
cycling, Pilates, yoga, bootcamp, strength training, dance and
more. For more information, visit http://classpass.com/.
Media Contacts
AlexaRae Antekeier
For Jamba Juice
(312) 329-3913
alexarae@finnpartners.com
Emily Saltzman
For ClassPass
(212) 981-5261
emily_saltzman@dkcnews.com
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SOURCE Jamba Juice Company