DALLAS, June 25, 2015 /PRNewswire/ -- Bruegger's Bagels,
known for its authentic New York-style bagels and signature egg
sandwiches, and Jamba Juice (NASDAQ: JMBA), a leading
better-for-you specialty beverage brand, are joining forces to open
nine co-branded stores in the Midwest, East Coast and New
England.
The partnership will launch in September to bring the best of
both brands together with greater convenience. Guests can enjoy
Bruegger's Bagels' fresh-baked bagels, Vermont cream cheese, premium coffee,
sandwiches, soups and salads along with freshly squeezed juices,
signature smoothies and protein bowls from Jamba Juice, all under
one roof.
"We tested our unique partnership with Jamba Juice last fall at
our first co-branded location in Storrs Center, near the
University of Connecticut campus, and
it was an immediate hit," said Bruegger's Bagels President
Paul Carolan. "It became clear that
our brands complement each other very well with our mutual focus on
freshness and authenticity, and that this partnership offers a way
for both brands to extend their reach."
"Our co-branding initiative with Bruegger's Bagels represents a
significant phase of our continued commitment to making our
great-tasting, better-for-you products more accessible to
consumers," said James D. White,
chairman, president and CEO of Jamba, Inc. "The combination of
Bruegger's Bagels and Jamba Juice will create stronger offerings
across all day-parts for consumers of both brands."
The first co-branded location is expected to open in September,
with six Bruegger's Bagels bakeries and three Jamba Juice stores to
begin the rollout.
About Jamba Juice
Founded in 1990, Jamba, Inc. is a
leading restaurant retailer of better-for-you, specialty beverage
and food offerings, which include great tasting, whole fruit
smoothies, fresh squeezed juices and juice blends, hot teas, and a
variety of food items including hot oatmeal, breakfast wraps,
sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of
March 31, 2015, there were 805 Jamba®
stores system-wide in the United
States, of which 546 are franchise-operated stores, and 259
are Company-owned. Jamba is a proud sponsor of "Team Up for a
Healthy America" in the fight against childhood obesity and
encourages fans to join the Team Up community of celebrities,
athletes, and other leaders committed to getting kids active and
involved at www.myhealthpledge.com. Fans of Jamba Juice can find
out more about Jamba Juice's locations as well as specific
offerings and promotions by visiting the Jamba Juice website at
www.JambaJuice.com or by contacting Jamba's Guest Services team at
1-866-4R-FRUIT (473-7848).
About Bruegger's Bagels
Bruegger's
Enterprises, Inc. (BEI), a leader in the fast-casual restaurant
segment, operates 290 Bruegger's Bagels bakeries in North America. Renowned for its authentic
New York style fresh-baked bagels,
the chain also offers a wide variety of freshly prepared breakfast
and lunch options made with high-quality, simple ingredients served
with its unique brand of hospitality. Bruegger's Bagels is
dedicated to the communities it serves and supports charitable
causes locally and nationally. BEI's parent company, Groupe Le
Duff, SA, is the world's second-largest company in the bakery-cafe
sector. Founded in 1983, BEI is headquartered in Dallas.
Media Contacts
For Jamba Juice:
Cindy Coppola
609-432-8099
cindy@finnpartners.com
AlexaRae Antekeier
312-329-3913
alexarae@finnpartners.com
For Bruegger's Bagels:
Ann Hinshaw or Jeannine Brew
24-hour Media Line: 817-329-3257
ann@spmcommunications.com
jeannine@spmcommunications.com
SOURCE Bruegger’s Bagels; Jamba Juice