Keith Guilbault Named New Brand President at Qdoba Mexican Eats®
May 11 2016 - 4:07PM
Business Wire
Jack in the Box Inc. (NASDAQ: JACK) today announced that Keith
Guilbault will take over as Brand President for Qdoba Mexican Eats®
after Tim Casey informed the company that he has decided to resign
from that position, effective June 3, to pursue other career
interests.
“We’re grateful to Tim for the outstanding job he did in
overseeing the strategic repositioning of our Qdoba brand,” said
Lenny Comma, Chairman & Chief Executive Officer for Jack in the
Box Inc., which operates Qdoba as a wholly owned subsidiary.
“Shortly after joining the company in 2013, Tim oversaw a
comprehensive review of Qdoba’s brand strategy and took immediate
steps to strengthen the brand, including closing underperforming
locations, driving menu innovation, developing a new restaurant
prototype, and rolling out a customer-friendly, all-inclusive
pricing structure.
“I have every confidence in Keith’s ability to build upon Tim’s
accomplishments and to continue strengthening Qdoba’s position in
the fast-casual Mexican category. His experience spans virtually
all areas of restaurant operations and marketing, as well as
franchising, and he’s more than proven his leadership capabilities
in several key management positions with our Jack in the Box®
brand.”
Guilbault has served as Qdoba’s Chief Operating Officer since
March 2016, and has been responsible for Company and Franchise
Operations and Operations Support Services. He was previously
Senior Vice President and Chief Marketing Officer for the company’s
Jack in the Box brand. In that position he was responsible for all
marketing functions, including Marketing Communications,
Advertising, Media and Merchandising, as well as oversight of the
brand’s menu strategy and several functions integral to product
development and marketing, including Research & Development,
Regional Marketing and Social Engagement. Guilbault joined Jack in
the Box in 2004 as a Regional Vice President in Central California
and subsequently held several positions of increasing
responsibility, including Division Vice President of Brand
Innovation & Regional Marketing, Division Vice President of
Operations Initiatives and Vice President of Franchising. At the
time of his promotion to Senior Vice President and Chief Marketing
Officer in 2013, Mr. Guilbault was Vice President of Menu &
Innovation.
Prior to joining Jack in the Box Inc., Guilbault held management
positions for several companies. From 2001 to 2004, he was Senior
Director and General Manager for Freemarkets, Inc. in Pittsburgh, a
strategic sourcing technology provider. From 2000 to 2001, Mr.
Guilbault was Director of Retail Operations for the Priceline
Webhouse Club in Greenwich, Conn., an online auction forum. And
from 1998 to 2000, he was Marketing Operations Manager for Mobil
Oil Corporation in Los Angeles.
Guilbault received his MBA from Pepperdine University and a
bachelor’s degree in marketing from the University of Rhode
Island.
About Qdoba Mexican Eats®
Based in Denver since its beginnings in 1995,
Qdoba – a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ:
JACK) – today has more than 600 restaurants in 47 states, the
District of Columbia and Canada. At Qdoba, everyone is invited to
live a more flavorful life. The Qdoba experience comes to life
through its multi-dimensional approach to flavor that encompasses
its people, place and food. Through the brand’s vision of flavor,
guests and team members alike are encouraged to celebrate
individuality, break down the walls of convention, and boldly craft
a meal that’s packed full of flavors like 3-Cheese Queso and
hand-smashed guacamole. Discover more at www.qdoba.com.
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Jack in the Box Inc.Investor Contact:Carol
DiRaimo, (858) 571-2407orMedia Contact:Brian Luscomb, (858)
571-2291
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