Green Mountain Coffee® Launches New Double-Certified Organic and Fair Trade Line of Premium Coffees
June 25 2015 - 12:00PM
Business Wire
America’s #1 Single Serve Coffee Brand unveils
New Look with Organic Single Origins and Artful Blend
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader
in specialty coffee, coffee makers, teas and other beverages with
its innovative brewing technology, today announced the launch
of Green Mountain Coffee® Organic – a new line of premium coffees
that are both organic and Fair Trade Certified™. This launch marks
the first collection of a double certified line of Green Mountain
Coffee® ever available for the Keurig® hot brewing system. With
this new Organic line, Green Mountain Coffee® has also unveiled a
new look, including new branding and a refreshed logo and
packaging.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150625006008/en/
Green Mountain Coffee Organic Ethiopian
Yirgacheffe (Photo: Business Wire)
Green Mountain Coffee® Organic K-Cup® pods are now available on
Keurig.com, and will expand to retail starting in July. The four
varieties at launch include three single origin coffees – Ethiopia
Yirgacheffe, Peru Cajamarca, Sumatra Aceh – and one artfully
crafted blend, Founder’s Blend.
“All purchases of our new Green Mountain Coffee Organic line
helps support the coffee growing communities we work with through a
variety of social, environmental and economic initiatives,”
said Lindsey Bolger, Senior Vice President Coffee Sourcing and
Relationships. “We are so proud to share these four exceptional
organic and fair trade varieties with our consumers.”
Green Mountain Coffee® Organic coffees are available for the
Keurig® hot brewing system, and include the following
varieties:
- Ethiopia Yirgacheffe: Grown in
an area that Keurig has actively sourced from for over a decade,
this single origin light roast coffee has a sweet, floral aroma and
delicate hints of spice, and clear notes of citrus and ginger (more
information).
- Peru Cajamarca: The Cajamarca
region produces some of the best coffee in Peru. This medium roast
single-origin coffee is smooth with a caramel sweetness and bright
pops of green apple with a cocoa finish, (more information).
- Sumatra Aceh: From the northern
Sumatran province of Aceh where growing coffee organically is part
of the region’s heritage, this single origin dark roast,
full-bodied coffee has notes of dark chocolate and fresh fig, and a
pleasant, lingering finish, (more information).
- Founder’s Blend: Featuring notes
of floral citrus, crisp apples, and sweet caramel, this medium
roast coffee embodies the bright and welcoming spirit of the
birthplace of Green Mountain Coffee® - Vermont, (more
information).
Green Mountain Coffee® Organic coffees are available in 10- and
16-count boxes of K-Cup® pods for $9.49 and $11.49 SRP,
respectively. For more information, visit
www.Keurig.com/organic.
About Keurig Green Mountain, Inc.As a leader in specialty
coffee, coffee makers, teas and other beverages, Keurig Green
Mountain (NASDAQ: GMCR), is recognized for its award-winning
beverages, innovative brewing technology, and socially responsible
business practices. The Company has inspired consumer passion for
its products by revolutionizing beverage preparation at home and in
the workplace. Keurig supports local and global communities by
investing in sustainably-grown coffee and by its active involvement
in a variety of social and environmental projects. By helping
consumers drink for themselves, we believe we can brew a better
world. For more information visit: www.KeurigGreenMountain.com. To
purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.
For more information about the new Keurig KOLD™ system, coming
soon: www.Keurig.com/kold
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
www.KeurigGreenMountain.com, including news releases and its
complete financial statements, as filed with the SEC. The Company
encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from Keurig as it is
released.
Forward-Looking StatementsCertain information in this
press release constitutes "forward-looking statements."
Forward-looking statements can be identified by the fact that they
do not relate strictly to historical or current facts. They often
include words such as "believes," "expects," "anticipates,"
"estimates," "intends," "plans," "seeks" or words of similar
meaning, or future or conditional verbs, such as "will," "should,"
"could," "may," "aims," "intends," or "projects." However, the
absence of these words or similar expressions does not mean that a
statement is not forward-looking. These statements may relate to
the success of introducing and producing new product offerings. A
forward-looking statement is neither a prediction nor a guarantee
of future events or circumstances, and those future events or
circumstances may not occur. Management believes that these
forward-looking statements are reasonable as and when made.
However, caution should be taken not to place undue reliance on any
such forward-looking statements because such statements speak only
as of the date when made. We expressly disclaim any obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise. In addition,
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from our historical experience and our present expectations or
projections. These risks and uncertainties include, but are not
limited to, those described in Part I, "Item 1A. Risk Factors" and
Part II "Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations" in our fiscal 2014 Annual
Report filed on Form 10-K, elsewhere in that report and those
described from time to time in our future reports filed with the
Securities and Exchange Commission.
KGM-G, KGM-US
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version on businesswire.com: http://www.businesswire.com/news/home/20150625006008/en/
Keurig Green Mountain, Inc.Amy Doyle,
802-882-2295amy.doyle@keurig.com
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