Keurig Named Single Serve Coffee Maker Brand of the Year in 2015 Harris Poll EquiTrend Study
March 25 2015 - 9:00AM
Business Wire
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader
in specialty coffee, coffee makers, teas and other beverages with
its innovative brewing technology, today announced its Keurig®
single cup brewing system has been named “Brand of the Year” in the
single serve coffee maker category in the 2015 Harris Poll
EquiTrend® Study. This is the fourth consecutive year Keurig has
been named as the highest ranked brand in its category, based on
consumers’ perceptions of familiarity, quality and purchase
consideration.
Keurig received the highest numerical Equity Score among
single serve coffee maker brands included in the 2015 Harris Poll
EquiTrend® Study, which is based on opinions of 38,670 U.S.
consumers ages 15 and over surveyed online between January 8 and
February 2, 2015. “Highest Ranked” was determined by a pure ranking
of a sample of single serve coffee maker brands.
“Consumers trust Keurig to deliver the wide variety of coffee
and other beverage brands they love with the quality, convenience
and simplicity they’ve come to expect from Keurig,” said John
Whoriskey, Keurig’s President of US Sales and Marketing. “We’re
honored to be a part of so many consumers’ daily routines and we’ll
continue to work to create the ultimate beverage experience in
every life we touch, from source to cup.”
The Keurig® hot brewing system has revolutionized the way
beverages are brewed and consumed both at home and at the office,
making an abundant choice of quality coffee and other specialty
beverages a staple option with 60 brands and over 400 beverage
varieties currently available in the system. According to December
2014 NPD data*, for the 2014 holiday season Keurig had eight of the
top 10 selling coffeemakers in dollar sales, with Keurig® remaining
as the top ranked coffeemaker brand in category dollar sales for 53
consecutive months.
Additional Resources
- Keurig Green Mountain:
KeurigGreenMountain.com
- Keurig® Brand Information & Store:
Keurig.com
- Harris Poll EquiTrend®:
harrisinteractive.com/Products/EquiTrend.aspx
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other
beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR),
is recognized for its award-winning beverages,
innovative brewing technology, and socially responsible
business practices. The Company has inspired consumer passion for
its products by revolutionizing beverage preparation at home and in
the workplace. Keurig supports local and global
communities by investing in sustainably-grown coffee and by its
active involvement in a variety of social and environmental
projects. By helping consumers drink for themselves, we believe we
can brew a better world. For more information
visit: www.KeurigGreenMountain.com. To purchase
Keurig® products
visit: www.Keurig.com or www.Keurig.ca.
Keurig routinely posts information that may be of
importance to investors in the Investor Relations section of its
website, www.KeurigGreenMountain.com, including news releases
and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its
website regularly for important information and news. Additionally,
by subscribing to the Company's automatic email news release
delivery, individuals can receive news directly
from Keurig as it is released.
About The Harris Poll
Over the last 5 decades, Harris Polls have become media staples.
With comprehensive experience and precise technique in public
opinion polling, along with a proven track record of uncovering
consumers’ motivations and behaviors, The Harris Poll has gained
strong brand recognition around the world. The Harris Poll offers a
diverse portfolio of proprietary client solutions to transform
relevant insights into actionable foresight for a wide range of
industries including health care, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer packaged goods. Contact us for
more information.
KGM-G
*Source: NPD All Channels Note: Total Coffeemaker category
includes all coffeemakers and espresso makers. NPD data does not
include all retailers and is estimated to represent 60-70% of all
retail sales for the coffeemaker category.
Keurig Green Mountain, Inc.Lynda McKinney, 781-418-3327Director
of Public Relationslynda.mckinney@keurig.com
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