Rocket Fuel Names Advertising and Digital Media Veteran Rick Song as Chief Revenue Officer
July 21 2016 - 8:00AM
Business Wire
Song to Further Scale Rocket Fuel’s Global
Businesses, Deepen Crucial Relationships with Brands and Agencies,
and Strengthen a Cutting-Edge Digital Sales Team
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today announced digital media veteran Rick Song
will join the company as Chief Revenue Officer. Song joins Rocket
Fuel to oversee sales and build out its go-to-market plans in an
effort to drive further awareness and adoption of its
industry-leading technology. He will join the company on July 25,
2016.
“I have known and admired Rick for more than a decade, and I
believe that his strong leadership, sales rigor, and genuineness
will help our current and future agency and brand partners drive
marketing ROI across all channels,” said Rocket Fuel CEO Randy
Wootton. “With Rocket Fuel’s continued commitment to make marketing
meaningful, Rick’s experience will be integral in helping brands
and agencies deliver powerful experiences with their customers that
drive real results.”
Song is an accomplished global sales executive with more than 20
years of experience, most recently as Global Head and Executive
Vice President of Sales at ZEFR, the world’s leading video
identification technology company, where he was responsible for
scaling its media business, leading revenue strategy, and deepening
relationships with Fortune 500 brands and agencies.
Prior to ZEFR, Song held a variety of executive sales leadership
positions, including at iHeartMedia Inc., where he launched its
first national and local digital sales teams, grew revenue 70
percent and launched its first Digital Advisory Board; at
Microsoft, where he served as General Manager of Eastern US Sales
at Microsoft Advertising and grew revenue four-fold and founded
“Microsoft Digital Showcase” – the company's first video Upfront.
He’s also held sales leadership posts at Yahoo!, Forbes and
Ziff-Davis.
“Rocket Fuel’s programmatic marketing platform leveraging Moment
Scoring technology, artificial intelligence, and an immense big
data infrastructure serve as a powerful differentiator for the
company during this pivotal moment of change for the industry,”
Song said. “I am extremely pleased to have this opportunity and
look forward to deepening Rocket Fuel’s relationships with agencies
and brands.”
Song will be based in New York and will report directly to
Rocket Fuel CEO, Randy Wootton. Rocket Fuel’s interim CRO, Bill
Keadle, will step down and remain on staff as an executive
advisor.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160721005352/en/
Rocket FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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