Media Alert: Rocket Fuel to Participate in Political Digital Advertising Panel at CampaignTech East
April 28 2016 - 9:30AM
Business Wire
Panel includes executives from Google,
TubeMogul and Rubicon Project
Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic
Marketing Platform provider, today announced that Amanda Whiteman,
Director of Strategic Accounts, will speak at Campaigns &
Elections’ CampaignTech East in Washington, D.C. on Monday, May 2,
2016.
CampaignTech East attendees are offered behind-the-scenes
perspectives on the newest digital strategies, marketing tools, and
ground-breaking technologies for this campaign cycle and beyond.
Participants of the two-day event are given the opportunity to hear
panels and presentations, and connect and learn from the
revolutionaries of digital politics, advocacy, and technology.
Rocket Fuel’s Amanda Whiteman will participate on the panel
entitled, “Attack Of The Digital Ad Vendors” scheduled to take
place at 11:00 am ET on Monday, May 2. Given the number of players
and partnerships now in the digital ad marketplace, this session
offers participants an introduction to the platforms and offerings
of the panelists.
The panel will be moderated by Sean J. Miller, Editor at
Campaigns & Elections.
Fellow panelists include:
- Evan Barclay, Account Executive, Media
Platforms & Technology at Google
- Matt Dybwad, Head of Politics and
Public Affairs at TubeMogul, Inc.
- Theresa Mueller, Director of Political
and Advocacy at Rubicon Project
- Jim Green, Industry Executive of
Political at Quantcast
More details regarding Campaigns & Elections’ CampaignTech
East can be found at http://campaigntecheast.com/.
Rocket Fuel’s Programmatic Marketing Platform is designed to
drive engagement, persuasion, fundraising, and votes with
comprehensive programmatic video, mobile, display and TV campaigns
for any political entity. Rocket Fuel’s Moment Scoring™ technology
is focused on enhancing political ad campaigns to go beyond just
targeting by determining the right moment to serve an ad to the
right voter, based on the voter’s propensity to take action. To
learn more on how a Rocket Fuel partnership can benefit your
political campaign, go to http://rocketfuel.com/political/.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
Inc. (NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Rocket Fuel serves
more than 75 of the Ad Age 100, three of the top five agency
holding company trading desks, and partners with some of the
world’s leading CRM platforms, marketing platforms and systems
integrators. Headquartered in Redwood City, California, Rocket Fuel
has over 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160428006080/en/
Rocket Fuel Inc.Kristin Holloway,
650-481-6178pr@rocketfuel.com
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