FUEL Rocket Fuel Inc.

Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced it will report its first quarter 2016 financial results for the period ended March 31, 2016 following the close of market on Tuesday, May 10, 2016. On that day, management will hold a conference call and webcast at 2:00 p.m. PT (5:00 p.m. ET) to review and discuss the Company's business and results.

What:	Rocket Fuel First Quarter 2016 Financial Results Conference Call
When:	Tuesday, May 10, 2016
Time:	2:00 p.m. PT (5:00 p.m. ET)
Live Call:	1-888-395-3227 or 719-325-2435
Replay:	1-888-203-1112, passcode 4031536#
	(Available until 5:00 p.m. PT on May 15, 2016)
Webcast:	http://investor.rocketfuel.com/

About Rocket Fuel Inc.

A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Investor Relations:
650-481-6082
ir@rocketfuel.com

Media Relations: 
Kristin Holloway
650-481-6178
pr@rocketfuel.com