Media Alert: Rocket Fuel CEO Randy Wootton Joins Industry-Leading Panel on State of Advertising Technology at PROGRAMMATIC I/O
April 07 2016 - 8:00AM
Business Wire
Panel, hosted by Advertiser Perceptions,
includes executives from Google, Facebook, Yahoo, Publicis Media
and Mindshare NA
Rocket Fuel Inc. (NASDAQ:FUEL), the leading Programmatic
Marketing Platform provider with Moment Scoring™ technology, today
announced that CEO Randy Wootton will speak at AdExchanger’s
PROGRAMMATIC I/O in San Francisco, CA on April 13.
PROGRAMMATIC I/O, attended by all of the major players in
programmatic marketing, offers participants an opportunity to hear
from industry leaders, attend in-depth workshops, listen to panel
discussions and connect with the key players from hundreds of major
brands, advertising agencies, publishers and technology providers.
In 2015, more than 800 digital marketing executives attended
PROGRAMMATIC I/O making it the largest and most diverse conference
of its kind.
Rocket Fuel’s CEO, Randy Wootton will participate on the panel
entitled, “Advertiser Perceptions Workshop: What Buyers and Sellers
Really Want in Ad Tech” scheduled to take place at 3:30 p.m. PT on
Wednesday, April 13. Panelists will share current findings from
Advertiser Perceptions’ comprehensive study of top buyers and
sellers looking at what the market is seeking from programmatic
providers. The panel will examine the problems they are solving—and
need to solve, and who they see as leading the way in general and
by key category: DSP, DMP, SSP, Publisher Private Marketplaces—and
those ad tech brands that have a full stack solution.
Fellow panelists include:
- Randy Cohen, President & COO,
Advertiser Perceptions
- Kevin Mannion, Chief Strategy Officer,
Advertiser Perceptions
- Yannis Dosios, VP Platform &
Exchange, Yahoo
- Justin Moreno, VP Solutions Consulting,
Publicis Media
- Jason Young, Product Marketing
Communications Lead, Global Business Marketing, Facebook
- Paul Limbrey, Director, Platforms,
Americas, Google
- Jonathan Hsia, Managing Partner, Head
of Digital Investment, Mindshare NA
More details regarding the AdExchanger’s PROGRAMMATIC I/O can be
found at http://programmatic.io/.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Rocket Fuel serves
more than 75 of the Ad Age 100, three of the top five agency
holding company trading desks, and partners with some of the
world’s leading CRM platforms, marketing platforms and systems
integrators. Headquartered in Redwood City, California, Rocket Fuel
has over 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160407005371/en/
Rocket Fuel Inc.Kristin Holloway,
650-481-6178pr@rocketfuel.com
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