Rocket Fuel a Visionary in Gartner’s 2016 Magic Quadrant for Digital Marketing Hubs
January 11 2016 - 10:52AM
Business Wire
Recognition Based on Completeness of Vision and
Ability to Execute
Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing
Platform provider, today announced that it has been positioned by
Gartner, Inc. in the “Visionaries” quadrant of the “Magic Quadrant
for Digital Marketing Hubs” report for the second consecutive
year.1
“The recognition by Gartner as a visionary affirms our
advancements in delivering on the marketer’s vision of finding and
interacting with customers at the precise moment of influence to
improve performance across both owned and paid channels,” said
Simon Hayhurst, Rocket Fuel senior vice president of products.
“Moment Scoring is at the core of our programmatic marketing
platform’s strength in activating a wealth of data across both
channels, allowing our clients to deliver moment-based marketing
campaigns which improve their return on ad spend and deliver new
levels of insight.”
Rocket Fuel’s Programmatic Marketing Platform
The Gartner report recognized Rocket Fuel as a visionary for its
Programmatic Marketing Platform, which offers superior service and
support for both a Data Management Platform (DMP) and a Demand Side
Platform (DSP) to help marketers and their agencies help marketers
centralize and activate data from every channel, including display,
mobile, video, offline CRM data, website, and email marketing.
Rocket Fuel’s unique Moment Scoring™ technology, which underpins
its Programmatic Marketing Platform, is designed to learn the
critical predictors of what makes one marketing action more likely
than another in a particular moment, and, in real time, improves
campaigns accordingly.
Additional information on Rocket Fuel’s recognition as a
Visionary in the Gartner Magic Quadrant for Digital Marketing Hubs
can be found here:
http://rocketfuel.com/rocket-fuel-named-visionary-by-gartner.
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
[1]Gartner, Magic Quadrant for Digital Marketing Hubs by Andrew
Frank, Jake Sorofman, Martin Kihn, Christi Eubanks, January 5,
2016
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160111006060/en/
Media Contact:Rocket FuelKristin Holloway,
650-481-6178pr@rocketfuel.com
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