Media Alert: Rocket Fuel to Present on Political Programmatic Advertising at CampaignTech West
September 23 2015 - 4:16PM
Business Wire
Rocket Fuel (NASDAQ: FUEL), the leading Programmatic Marketing
Platform provider with Moment Scoring™ technology, today announced
that the company’s Director of Politics and Advocacy JC Medici will
speak on a political programmatic advertising panel at Campaigns
and Elections’ CampaignTech West in Denver, Colorado. Rocket Fuel
is also an event sponsor.
CampaignTech West is the premiere conference for strategists,
campaigners, and technologists. At CampaignTech West, attendees
gain behind-the-scenes perspectives on the newest digital
strategies, political marketing tools, and ground-breaking ideas
for this campaign cycle and beyond.
Rocket Fuel’s Director of Politics and Advocacy, JC Medici, will
participate on the panel “Are You Buying In to Programmatic?”
scheduled for 3:15 p.m. on Friday, September 25. Panelists will
share how political advertisers are increasingly adopting
programmatic advertising as the 2016 election cycle gets underway.
The panel will examine the opportunities programmatic brings and
will review key questions strategists should be asking.
More details regarding the Campaigns and Elections event can be
found at http://www.campaigntechwest.com/.
About Rocket Fuel Politics and Advocacy
Consultants, campaigns, committees, and issue advocacy groups
trust Rocket Fuel's Marketing That Learns™ to achieve persuasion
and direct-response objectives throughout election cycles. Rocket
Fuel offers a complete programmatic marketing platform for the
world's most innovative, always-on marketers. The platform includes
online to offline data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
voter interaction. Rocket Fuel’s proprietary technology coupled
with voter file data is a powerful combination for delivering
results across digital platforms.
About Rocket Fuel
Rocket Fuel (NASDAQ: FUEL) is the leading Programmatic Marketing
Platform provider with Moment Scoring™ technology. The company
offers brands and agencies managed services, as well as a
SaaS-based Data Management Platform (DMP) and Demand Side Platform
(DSP), to optimize performance, awareness, and lift across
marketing objectives, channels and devices. By applying its
unrivaled Artificial Intelligence at Big Data scale, Rocket Fuel’s
Moment Scoring™ performs a real-time calculation of each ad
opportunity based on a marketer’s goal to determine the likelihood
a consumer will engage in a desired action. Moment Scoring goes
beyond 1:1 marketing by learning to predict what marketing actions
to take with a campaign at a precise moment in time, which results
in a much more efficient use of marketing dollars. Rocket Fuel
serves 96 of the Ad Age 100, three of the top five agency holding
company trading desks, and partners with some of the world’s
leading CRM platforms, marketing platforms and systems integrators.
Headquartered in Redwood City, California, Rocket Fuel has more
than 20 offices worldwide.
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Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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