Media Alert: Rocket Fuel Named a Finalist for Digiday’s Signal Awards
August 03 2015 - 9:00AM
Business Wire
Rocket Fuel Selected Due to Stellar Performance
with INDYCAR Digital Ad Campaign of 100% Lift in Target Audience
Tune-in for Verizon IndyCar Series Season
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at big
data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced it has been named as a
finalist in the first Digiday Signal Awards, which “honor the
technology platforms that are bringing efficiency, effectiveness
and creativity to the media and marketing processes for brands,
agencies and publishers.” Rocket Fuel is nominated in the category
of “Programmatic/Real-Time Bidding Platforms and Supply-Side
Platforms.”
As part of the submission process, Rocket Fuel submitted details
of its work for the INDYCAR “Rivals” Digital Ad Campaign. INDYCAR
leveraged Rocket Fuel to help build its overall audience and drive
viewership for its race broadcasts on ABC and NBCSN during the 2014
Verizon IndyCar Series Season. As a result, Rocket Fuel extended
the campaign promos beyond TV's reach. People exposed to the Rocket
Fuel digital campaign were 21% more likely to watch IndyCar races
during the 2014 season. In addition, this same audience watched
more race time throughout the entire season. Rocket Fuel also
focused on INDYCAR's strategic "Victory Circle" target audience and
drove a 100% lift in tune-in for that group.
Judges for the Signal Awards were drawn from the top brands,
agencies, and publishers and chose finalists that demonstrated the
foremost “efficiency, effectiveness, and creativity.” The winning
platforms will be announced during a Signal Awards reception on
September 24, 2015.
Full details on INDYCAR's success with Rocket Fuel can be found
in the featured customer success story at
http://rocketfuel.com/successtory/detail/indycar-success-story.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of big data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™
technology to achieve brand and direct-response objectives in
diverse industries across North America, Latin America, Europe, and
APAC. With the acquisition of marketing technology firm [x+1] in
September of 2014, Rocket Fuel now offers a complete programmatic
marketing platform for the world's most innovative, always-on
marketers. The platform includes data management, programmatic
media-buying, site optimization, and predictive analytics
capabilities that extend across a marketer's paid and owned
channels, and personalize every customer interaction. Rocket Fuel
operates in more than 20 offices worldwide and trades on the NASDAQ
Global Select Market under the ticker symbol "FUEL."
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version on businesswire.com: http://www.businesswire.com/news/home/20150803005357/en/
for Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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