Rocket Fuel Expands Politics and Advocacy Group to Meet Accelerated Demand for its Programmatic Media Solutions
July 27 2015 - 6:00AM
Business Wire
Growing Washington D.C.-based Team Will Help
Political Media Buyers Increase Reach and Targeting in the 2016
Election Cycle and Advocacy Funnel
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced it has strategically expanded
its politics and advocacy group to support the growing demand for
its programmatic solutions in the political space.
The team will include 15-20 professionals who will be charged
with designing, selling and supporting programmatic solutions for
political and advocacy partners in their efforts to create
awareness and influence opinion leaders, association members,
registered voters, and engaged citizens, in the 2016 election and
beyond.
According to a Borrell Associates estimate, online political
spending in the U.S. will reach nearly $1 billion in 2016. Knowing
when voters are most receptive to persuasion messaging has been
shown to allow political advertisers to better target swing voters.
In a recently released study, Rocket Fuel found that 36% of voters
in five key swing states voted after viewing an online ad. The
findings reinforce an increasingly ‘digital first’ political
campaign focus and highlight how digital ads play a prominent role
in the outcomes of elections.
Rocket Fuel’s politics and advocacy group works with digital
political consultancies, on both the right and the left, to drive
market-leading performance using Moment Scoring™, its real-time
calculation of every moment of influence that optimizes
programmatic decisions and learns how to improve them over the life
of campaigns. Moment Scoring™ uses Rocket Fuel’s massive Big Data
architecture and voter data partner partnerships to access
detailed, anonymous information about an individual -- at a precise
moment in time when they are most likely to respond to an ad.
Rocket Fuel’s politics and advocacy team is led by recently
appointed National Director of Politics and Advocacy J.C. Medici,
who has more than 10 years of experience working with top political
clients and Fortune 100 brands. Reporting to him will be Director
of Strategic Accounts Amanda Whiteman, who has deep online
advertising and politics and advocacy experience having worked for
Microsoft, AOL U.S. presidential campaigns.
“The positive impact programmatic technologies have had on the
success of political and advocacy campaigns is staggering, and our
nation’s most influential political think tanks are now turning to
Rocket Fuel as their trusted technology partner as they determine
their campaign tech strategies,” said Rocket Fuel President Richard
Frankel. “We are building out our team in D.C. to support these
efforts during the 2016 election and into the future.”
“We have experienced a tremendous uptick in interest in our
programmatic solutions among political and advocacy consultancies,
driven by broader adoption of programmatic advertising on the
consumer marketing front and awareness of the power of programmatic
when used in political and advocacy campaigns,” said J.C. Medici,
National Director of Politics and Advocacy for Rocket Fuel. “Rocket
Fuel is an attractive solution because it remains politically
neutral while processing staggering amounts of data and delivering
the right ad, in the right context, at the right time - at
scale.”
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™
technology to achieve brand and direct-response objectives in
diverse industries across North America, Latin America, Europe, and
APAC. With the acquisition of marketing technology firm [x+1] in
September of 2014, Rocket Fuel now offers a complete programmatic
marketing platform for the world's most innovative, always-on
marketers. The platform includes data management, programmatic
media-buying, site optimization, and predictive analytics
capabilities that extend across a marketer's paid and owned
channels, and personalize every customer interaction. Rocket Fuel
operates in more than 20 offices worldwide and trades on the NASDAQ
Global Select Market under the ticker symbol "FUEL."
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Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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