Red Backgrounds and Male Faces Net Higher Advertising Conversions As Revealed in New Rocket Fuel Infographic
June 10 2015 - 9:00AM
Business Wire
Visual Companion Highlights Key Findings of
Landmark Rocket Fuel Creative Study
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today published a companion infographic to
the company’s landmark Guide to Creative Optimization that provided
groundbreaking analysis about the impact of design on conversion
rates. The newly released infographic provides a visual snapshot of
key findings, highlighting an additional set of pertinent insights
from the 68-page study released earlier this year.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150610005263/en/
Key highlights of the infographic include:
- Ads with red backgrounds averaged +31%
higher conversion rates, followed by orange (+28%), and yellow
(+24%). Blue, gray, purple, black, and cream backgrounds all
performed negatively.
- Ads featuring humans averaged 4% higher
conversion rate lifts, with ads featuring men performing 102%
better.
- Call-to-action messages such as “Learn
More,” “Click Here,” and “Build Your Own” performed positively,
while “Try it Now,” “Start Shopping,” and “Free Quote” performed
poorly.
- Across all verticals, ads showing the
product in-use had 5% higher conversion rates than those only
showing the product.
The comprehensive study analyzed more than 38,000 distinct
banner ads from 1,076 advertisers across 16 verticals, totaling
23.3 billion impressions over a six month period. Researchers
categorized ads to determine which elements played a role in
engaging customer response according to the following criteria:
background color, whether the ad was static or animated, animation
length, call-to-action, presence of an advertiser logo, presence of
people, and whether an ad’s message contained a special or
limited-time offer.
The Creative Optimization infographic can be found at
http://info.rocketfuel.com/Creative-Optimization-Infographic.
The full Guide to Creative Optimization can be found at
http://info.rocketfuel.com/Programmatic-Creative-Guide.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL."
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150610005263/en/
Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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