Media Alert: New Report by Rocket Fuel & Leading Digital Strategist Dr. Augustine Fou Offers Marketers Solutions to Improve I...
April 09 2015 - 1:22PM
Business Wire
New Report Defines Digital Ad Fraud and
Suggests Tactics to Fight It
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying
platform provider that uses artificial intelligence (AI) at Big
Data scale to improve marketing ROI for global agencies and
enterprise marketers, today announced the publication of a report
entitled, "Inventory Quality 101." Rocket Fuel, in partnership with
Dr. Augustine Fou, an industry-leading anti-fraud thought leader
and digital strategist, conducted custom bot traffic research to
create a report designed to help marketers understand how to
recognize digital ad fraud and actionable steps to improve overall
inventory quality.
Great strides to combat ad fraud can be made when each party in
the supply chain follows through on industry guidelines and puts
best practices in place. So much has already been said in the
digital ad fraud conversation, but there still remains a great deal
of confusion about what it actually is. This report discusses
various types of ad fraud so the industry can fight it and better
manage their digital inventory quality.
Key insights include:
- How to identify ad fraud, and its three
main categories
- What tactics, other than technology,
marketers can take to help prevent ad fraud
- From the supply side to the demand
side, the primary methods being used currently to improve overall
inventory quality
For more information and to download the full report, please
visit http://info.rocketfuel.com/Inventory_Quality_Report.html.
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns®
platform to achieve brand and direct-response objectives in diverse
industries across North America, Latin America, Europe, and APAC.
With the acquisition of marketing technology firm [x+1] in
September 2014, Rocket Fuel now offers a complete digital marketing
hub for the world's most innovative, always-on marketers. The hub
includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize
customer interactions. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
About Dr. Augustine Fou
Dr. Augustine Fou is an industry-recognized thought leader in
digital strategy, search, and social media marketing with over 18
years of hands-on experience. He teaches digital marketing to
executives through NYU’s School of Continuing and Professional
Studies, as well as the Rutgers University’s Center for Management
Development. Dr. Fou is an invited speaker on the topics of digital
advertising and marketing; he moderates panels at industry
conferences on search, social media, and mobile marketing topics.
His clients are in the consumer packaged goods, food and beverage,
credit card, fashion and retail, and healthcare and pharmaceutical
industries. He started his career as an Advanced Professional
Degree hire at McKinsey & Company. Dr. Fou completed his PhD at
MIT in Materials Science and Chemical Engineering at the age of
23.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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