Fifth Third Bank Announces $6 Million Raised to Date for Stand Up To Cancer
December 15 2015 - 4:51PM
Business Wire
Bank’s SU2C Debit and Credit Cards, #howifight
Social Media Campaign and SU2C Nights at Minor League Ballparks
Help Make Milestone
Two years ago, Fifth Third Bank asked the question: Could a bank
help fight cancer?
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Today, Fifth Third Bank surpassed $6 million in donations
to Stand Up To Cancer (SU2C) through contributions from its
SU2C credit card and debit cards, a social media campaign centered
on #howifight, and SU2C Nights at Minor League ballparks.
Since beginning the collaboration in 2013, Fifth Third has
launched several campaigns that provide opportunities for customers
and community members to help in the fight against this disease by
donating to SU2C’s innovative research programs.
The #howifight campaign launched in July, coinciding with more
than a dozen “SU2C nights” that Fifth Third Bank held at Minor
League Ballparks, raising additional money for SU2C.
During the campaign, Fifth Third encouraged people to share
stories on social media about how they fight cancer. Fifth Third
donated $1 to SU2C for each eligible post using the
#howifight hashtag on Twitter, Facebook, Instagram and Vine.
More than 35,000 stories were shared, many of which were
illustrated and highlighted on Fifth Third Bank’s website at
53.com/howifight.
“We are thrilled to reach this donation milestone,” said
Maria Veltre, executive vice president and chief marketing
officer for Fifth Third Bancorp. “We know with Stand Up To Cancer’s
collaborative research approach, these dollars work hard to find
better treatment options.”
One in two men and one in three women in the United States will
be diagnosed with cancer in their lifetime, according to statistics
collected by the Surveillance Epidemiology and End Results program
at the National Cancer Institute.
SU2C, a program of the Entertainment Industry Foundation, a
501(c)(3) charitable organization, is a breakthrough initiative
that raises funds to accelerate innovative cancer research,
enabling scientific collaboration in order to get new therapies to
patients quickly. To date, SU2C has funded 162 clinical trials,
enrolling more than 6,000 patients.
Fifth Third supports this collaborative approach and is
committed to finding different ways to improve people’s lives and
better our communities. As such, Fifth Third began working with
SU2C in 2013 when the Bank introduced its Fifth Third SU2C debit
and credit cards, which raise funds to support SU2C research
through every qualifying purchase made using those cards. Fifth
Third Bank is the only card issuer to offer the SU2C payment
cards.
“We are so grateful to Fifth Third Bank for their continued
support and are thrilled to reach this fundraising milestone
through its campaign,” said Rusty Robertson, SU2C co-founder. “The
generosity of Fifth Third and its customers will help SU2C continue
supporting innovative research and save more lives now.”
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $142 billion in
assets and operates 1,295 full-service Banking Centers, including
99 Bank Mart® locations, most open seven days a week, inside select
grocery stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania,
Missouri, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third is among the largest
money managers in the Midwest and, as of September 30, 2015, had
$297 billion in assets under care, of which it managed $25 billion
for individuals, corporations and not-for-profit organizations.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the NASDAQ®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858.
Copyright © 2015. Fifth Third Bank, Member
FDIC, Equal Housing Lender, All Rights Reserved.
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Fifth Third BankLaura Trujillo,
513-534-4361Laura.trujillo@53.com
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