Fifth Third Bank Adopts Dave Ramsey's New SmartDollar Financial Wellness Program
March 12 2015 - 9:16AM
Business Wire
Fifth Third Bank (NASDAQ: FITB), which through its partnerships
administers 32,000 retirement plans for more than seven million
employee participants across the United States, today announced the
availability of Dave Ramsey's new SmartDollar financial wellness
program for its client retirement plan participants.
Fifth Third Bank and Dave Ramsey have a long-standing
relationship that began in 2010 with the Bank's sponsorship of
Ramsey's financial education curriculum for high school students.
In February 2014, the Bank and Ramsey began a collaboration to
offer Ramsey's CORE Financial Wellness program to the Bank's
retirement plan clients. The relationship originated from the
Bank's discussions with its retirement plan sponsors and
participants, which revealed a great need for more foundational
financial education.
Ramsey Solutions announced in January 2015 that the CORE program
evolved into SmartDollar, a brand new financial wellness program
designed to educate, inspire and empower employees to proactively
take control of their money, and get on track for retirement.
SmartDollar features an all-new, customizable user portal; new
online tools and materials; totally overhauled budgeting software;
and new, updated high-definition video lessons.
Sheri Kehren, vice president and program manager of financial
workplace wellness at Fifth Third Bank, said, "We continue to see
employers augment their retirement education efforts and overall
corporate wellness programs with a component of financial
education. We were very excited when the Bank announced that the
new SmartDollar program would be part of their improved Total
Rewards program for 2015.”
Leslie Koenig, vice president of retirement benefits at Fifth
Third Bank, said, “Being able to give our employees access to
competitive compensation, benefit programs and quality financial
planning tools furthers our commitment to help employees gain
financial security both today and in the future.”
Fifth Third Bank's commitment to financial empowerment spans
multiple generations, with programming designed to help people at
every stage of life make smart financial decisions. Signature
programming includes Young Bankers Club as well as sponsorship of
the American Bankers Association's Teach Children to Save program
and Dave Ramsey's Foundations in Personal Finance high school
curriculum. Fifth Third Bank also offers multiple programs for
adult financial empowerment, including the NextJob reemployment
program for mortgage borrowers, and its Fifth Third Financial
Empowerment Mobiles. These two 40-foot eBuses are equipped with
Internet-accessible computer workstations and travel into
underserved communities to provide access to quality financial
services. For more information, visit
www.53.com/financial-empowerment.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of December 31, 2014, the
Company had $139 billion in assets and operated 15 affiliates with
1,302 full-service Banking Centers, including 101 Bank Mart®
locations, most open seven days a week, inside select grocery
stores and 2,638 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania,
Missouri, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third also has a 22.8%
interest in Vantiv Holding, LLC. Fifth Third is among the largest
money managers in the Midwest and, as of December 31, 2014, had
$308 billion in assets under care, of which it managed $27 billion
for individuals, corporations and not-for-profit organizations.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the NASDAQ®
Global Select Market under the symbol FITB. Member FDIC
To date, that sponsorship has educated more than 600,000
students and is a core component of the Company's commitment to
financial empowerment. More information is available at
www.53.com/financial-empowerment.
Fifth Third BankSheri Kehren, 513-607-4351
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