Partnership Gives Artists Opportunity to Reach
and Generate Revenue from StubHub’s 15 Million Monthly Visitors
StubHub, the world’s largest ticket marketplace and BandPage,
the central profile that over 500,000 musicians use to engage and
sell to hundreds of millions of fans, announced a partnership that
will mark an unprecedented opportunity for musicians to be able to
generate revenue on the ticket marketplace. The partnership will
integrate offers from musicians’ BandPage profiles into StubHub,
allowing musicians to sell VIP packages, merchandise and other
offers within what is already one of the biggest catalogue of
tickets for live events in the world.
Beginning in early May, the first merchandise and VIP offers by
the likes of Switchfoot, George Clinton and OK Go will launch the
pilot program of the integration, allowing musicians to directly
generate revenue on the world’s largest ticket marketplace and
reach tens of millions of their fans with highly relevant
offers.
"Fans that are purchasing tickets are usually some of the most
loyal and engaged fans out there," said Bruce Flohr, EVP and
Chief Strategy Officer at Red Light Management and manager for
Switchfoot. "Being able to offer them an upgraded experience like a
VIP or merchandise at the moment they are checking out not only
helps increase sales for musicians through a brand new channel, it
helps improve the overall ticket purchasing and concert-going
experience for these valued customers."
BandPage finds that online marketplaces typically have
conversion rates that are as much as five times higher than what
most artists see in their own online stores. This is explained by
the reality that fans usually visit marketplaces with a direct
intention to purchase specific items, such as tickets to a specific
show, rather than just casually browsing. On average, this results
in significantly higher conversion rates for online marketplaces
than single destination online stores.
“It is five times more important for artists to have their
offers displayed on StubHub compared to their own website,” said J
Sider, Founder and CEO of BandPage. “BandPage’s goal is to generate
billions of dollars of new revenue for musicians, so the next time
artists are adding offers to their website, they should make sure
that they add the offers to their BandPage so that the offers can
be distributed to incredibly impactful places like StubHub.”
The partnership will provide opportunities for musicians to
reach fans in the following ways:
- StubHub will show fans the available
items for sale in musicians’ BandPage Stores as they proceed
through the checkout flow on StubHub properties
- StubHub will also leverage their unique
insights into musicians’ biggest fans and reach them directly
through email with highly targeted offers
- BandPage will empower musicians with
the ability to curate their profiles across StubHub, including
StubHub Music, a new mobile concert discovery app for iOS that
scans user’s iTunes and Spotify libraries to alert them when their
favorite artists are performing at local venues
- Musicians will be able to control their
profile picture, bio and more on these properties directly from
their BandPage Profile
This partnership creates a more comprehensive end-to-end
experience for music fans on StubHub, giving them convenient access
to more than just the ticket for the live events that they want to
attend. Many times fans are not aware of additional elements, such
as VIP upgrades to their tickets, with which they can augment and
enhance their concert going experience.
“StubHub’s partnership with BandPage creates the opportunity to
give our users even more access to offers and content from the
artists they love, and more importantly, for artists to gain real
value from our platform,” said Geoff Lester, Head of Partnerships
and Business Development for StubHub. “We think the potential for
further artist engagement here is huge and look forward to the
exciting opportunities that will come from this new
relationship.”
With StubHub, music fans can buy and sell tickets to tens of
thousands of sports, concert, theater and other live entertainment
events. BandPage has created new ways for musicians to capitalize
on the engagement they create online and is the only way for
musicians to directly control the bios, photos, tour dates and
store offers their fans see on Spotify, Google, YouTube, Shazam,
iHeartRadio, VEVO, Rdio, Soundcloud, Live Nation, Xbox Music,
LyricFind, Rhapsody, their website, Facebook profiles and more.
Offers distributed by BandPage have the opportunity to tap into
more than 150 million active music fans each month.
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans
the choice to buy and sell tickets to tens of thousands of sports,
concert, theater and other live entertainment events on desktop,
tablet or mobile, as well as the ability to discover local live
music through its iOS app StubHub Music. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation through
numerous industry firsts, including the introduction of the
industry’s first ticketing application, first interactive seat
mapping tool and the first live entertainment Fan Rewards program.
The market leader, StubHub is partners with major organizations and
brands, including more than 60 teams in MLB, NBA, NHL, MLS and
NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North
America and Europe, StubHub provides the total end-to-end event
going experience that is the way ticket buying should be.
StubHub is an eBay company (NASDAQ: EBAY). For more information
on StubHub, visit StubHub.com, Twitter.com/StubHub,
Facebook.com/StubHub, or YouTube.com/StubHub.
About BandPage
BandPage is the central profile that more than 500,000 musicians
use to engage and sell to hundreds of millions of fans across the
largest music services in the world. The BandPage Platform and
Marketplace powers musicians’ content and stores across Spotify,
iHeartRadio, Shazam, Google, VEVO, Live Nation, Xbox Music,
Rhapsody, LyricFind, Rdio, StubHub and more. Musicians can set up
their BandPage Profile for free, which includes their music, tour
dates, photos, bios, videos and store at:
http://www.BandPage.com.
StubHubJessica Erskine,
818-618-8244jerskine@StubHub.comorBandPageDoug Scott,
415-377-8185doug@bandpage.com
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