Third Annual TV Binge Event Offers Xfinity
TV Customers a Week-Long, All-Access Pass to More Than 200 Shows
from More Than 40 Networks on Xfinity On Demand
Comcast today announced its third annual Xfinity Watchathon Week
will kick off April 6, offering Xfinity TV customers an all-access
pass to 215 of the hottest shows from premium, cable and broadcast
networks for free on Xfinity On Demand.
This year, quality is king, and Xfinity is giving customers an
opportunity to catch up on every episode of the most-buzzed about
new shows including American Crime, CSI: Cyber, Dig, Empire,
Finding Carter, Fresh off the Boat, Last Man on Earth, The Last
Ship, Madam Secretary, Outlander and The Royals. They’ll also be
able to go back to the very beginning of award-winning series like
The Affair, Black Sails, Game of Thrones, Girls, House of Lies,
Orphan Black, Penny Dreadful, Power, Ray Donovan, The Sopranos,
True Detective, Vikings and The Wire.
“Watchathon Week continues to be one of the most anticipated
events of the year as the number of really great, high-quality TV
series has reached an all-time high,” said Andy Hunter, Vice
President of Programming for Comcast Cable. “Xfinity On Demand has
become the go-to destination for catching up and staying current on
all of the programming available today. Watchathon enables us to
take that to the next level by unlocking the biggest and best TV
content of the year for the ultimate TV binge week.”
Last year, Xfinity TV customers spent nearly 50 million hours
catching up on the hottest shows of the season during Watchathon
Week. In fact, all that binging led to a massive surge in live
ratings for season premieres for Watchathon participating
series.
This year, Watchathon will feature an extensive collection of
content for Latino customers, including fan favorites like Sr.
Avila, Prófugos and El Negocio from HBO Latino, as well as UniMás’s
La Viuda Negra, the hit series that ranked within the network’s top
series of all time. And just in time for the highly anticipated
return and third installment of Telemundo’s El Señor de los Cielos
this April, Watchathon will provide fans of the series an
opportunity to catch up on all episodes from its second season.
Watchathon Week programming partners include premium networks:
Cinemax, ENCORE, HBO, HBO Latino, SHOWTIME and STARZ; cable
networks: A&E, AMC, BBC America, Bravo, Comedy Central,
Discovery, DIY Network, E!, El Rey Network, Esquire Network, FX,
FXX, HISTORY, Lifetime, MTV, National Geographic Channel, OWN,
Oxygen, Pivot, Pop, Spike, Syfy, TBS, TNT, TruTV, TV Land, VH1 and
USA Network; and broadcast networks: ABC, CBS, The CW, FOX,
Galavisión, NBC, NBC Universo, PBS, Telemundo, UniMás and
Univision.
“This is a fantastic event for Xfinity TV customers, and we are
thrilled to be a part of it,” said Mark Garner, Senior Vice
President, Distribution Business Development, A+E Networks. “By
offering a full catch-up of the new and prior seasons of HISTORY’s
hit series Vikings, Xfinity Watchathon Week is the ultimate
binge and gives new and existing fans the opportunity to get in,
catch up and get current with the new season now on HISTORY.”
“Once a year, Comcast showcases the breadth and depth of its
Xfinity On Demand platform with Watchathon Week and helps new and
existing fans get caught up on the best shows of the season,” said
Pam Bertino, Senior Vice President Content Distribution, Pop TV
Network. “Time-shifting has become an integral part in how
consumers view TV today, and we’re excited Pop fans can access an
‘all-you-can-view’ pass to shows like Schitt’s Creek and Unusually
Thicke.’”
"Watchathon Week is a great way to introduce Xfinity customers
to the STARZ and ENCORE experience which features an unmatched
value proposition of hit movies and STARZ Original programming with
series hits including Black Sails, Outlander, Power and Survivor's
Remorse,” said Michael Thornton, Chief Revenue Officer for
Starz.
“On demand opportunities like Watchathon are a great option for
fans to relive their favorite moments and catch up on all the
action and fun from the prior seasons,” said Michael Quigley,
Senior Vice President of Brand Distribution for Turner Network
Sales (TNS), the domestic distribution, sales and marketing arm of
Turner Broadcasting System, Inc. (TBS, Inc.). “It provides a
wonderful vehicle to expose our shows to new audiences or fans who
may have missed it during its most recent season.”
“The Xfinity On Demand platform showcases some of the best
Univision content across Univision Network, UniMas, Galavisión and
El Rey,” said Jennifer Ball, Executive Vice President, Marketing
& Content Partnerships, Univision Communications Inc. “We are
happy to partner with Comcast to allow audiences to relive some of
their favorite moments of our programming.”
Comcast is also offering TV fans across the country the chance
to win $20,000, show-themed vacations and more as part of a special
sweepstakes that celebrates the return of Xfinity Watchathon Week.
To enter the sweepstakes, visit www.xfinitysweepstakes.com and
register* between now and April 12, 2015.
Xfinity TV customers can visit the new Watchathon Headquarters
site to get ready, plan their week and spread the word with their
friends. Join the Watchathon Week conversation on
facebook.com/xfinity and on Twitter by using #Watchathon and
following @XFINITY and @Comcast. Content availability will vary
across Xfinity On Demand platforms (TV, Xfinity.com/TV and the
Xfinity TV Go app), and in virtually all cases can be viewed
regardless of which video subscription tier the customer is
subscribed to.
* No purchase or sign-in necessary to enter or win. Must be a
legal resident of the 50 U.S. states or District of Columbia
(excluding Puerto Rico, all other U.S. territories &
possessions) and of legal age of majority (and at least 18) at time
of entry to participate. Visit xfinitysweepstakes.com for Official
Rules, which govern, and complete details.
About Comcast Cable:
Comcast Cable is the nation's largest video, high-speed Internet
and phone provider to residential customers under the XFINITY brand
and also provides these services to businesses. Comcast has
invested in technology to build an advanced network that delivers
among the fastest broadband speeds, and brings customers
personalized video, communications and home management offerings.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and
technology company. Visit http://www.comcastcorporation.com for
more information.
Comcast CorporationLisa Scalzo,
215-286-5211lisa_scalzo@comcast.comorJocelyn Jones,
215-286-7554jocelyn_jones@comcast.com
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